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Podcast links: the advertising downshift

Abnormal Returns

The biz The podcasting business has downshifted. hollywoodreporter.com) Why podcasters need to have a video strategy. morningconsult.com) Why the All-In podcast has become a must-listen for Muskophiles. slate.com) Companies Patrick O'Shaughnessy talks with Mark Urquhart about the business of Hermès.

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Top 20 Common Advertising Expenses for Small Business Owners

MazumaBusinessAccounting

You’re probably spending a fair amount of money on advertising your small business to potential clients and customers. Did you know most of your marketing and advertising can be written off as a tax deduction to lower your tax bill? When in doubt about a specific advertising expense and if it’s tax deductible, ask your accountant.

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: News Corp stock rises as results beat, despite ‘clearly insipid’ advertising backdrop

MarketWatch

News Corp NWSA , the parent of MarketWatch publisher Dow Jones, reported fiscal third-quarter results on Thursday that beat expectations, helped by revenue trends outside advertising and a “decidedly more positive” economic backdrop, and the media company said it expected to save more than it once expected from planned layoffs.

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IRS Debunks Heavily Advertised Trust Strategy for Income Taxes

Wealth Management

New Chief Counsel Memorandum deems promotional materials misstate and mischaracterize the technique's efficacy in certain circumstances.

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MiB: Joanne Bradford, Domain Money

The Big Picture

She has been named one of Ad Age’s 100 Most Influential Women in Advertising. She discusses how pivoted from selling advertisement for print media to tech, growing Microsoft’s MSN to a multi-billion dollar business. She previously held executive leadership positions at Microsoft, Yahoo!, Pinterest, SoFi, Demand Media.

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: Amazon is laying off workers in its advertising business: CNBC

MarketWatch

AMZN on Tuesday started to lay off workers in its advertising unit, CNBC reported, citing a memo to staffers sent by Paul Kotas, senior VP for advertising, IMDb and Grand Challenge. “As Amazon.com Inc.

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Tuesday links: a love/hate relationship

Abnormal Returns

mostlymetrics.com) Reddit is heavily dependent on advertising revenue. honest-broker.com) Online advertising Why Walmart ($WMT) decided to go head-to-head with Amazon ($AMZN) for TV ads. (wsj.com) How AI could help investors vote their proxies. morningstar.com) Reddit Reddit's business was built on the back of unpaid labor.