Nerd's Eye View

APRIL 26, 2023

accounting reports, client contract templates, and a surety bond) and filing an annual renewal fee near the end of the year. After year-end, firms typically have until March 31 to submit an annual amendment to their Form ADV Part 1 and Part 2A/2B, and until April 30 to offer a copy of their updated Form ADV to their clients.

Compliance 240

Compliance Clients Advertising Accounting 240

Nerd's Eye View

AUGUST 15, 2022

By helping clients develop financial goals, creating a financial plan, and supporting the implementation and monitoring of the plan, advisors help clients live their best lives. For instance, AGB connects with pro bono clients so advisors do not need to spend time advertising their services.

Clients 173

Clients Financial Advice Financial Planning Fee Only 173

Nerd's Eye View

AUGUST 15, 2022

By helping clients develop financial goals, creating a financial plan, and supporting the implementation and monitoring of the plan, advisors help clients live their best lives. For instance, AGB connects with pro bono clients so advisors do not need to spend time advertising their services.

Clients 154

Clients Financial Advice Financial Planning Fee Only 154

Nerd's Eye View

NOVEMBER 24, 2023

Enjoy the current installment of “Weekend Reading For Financial Planners” - this week’s edition kicks off with the news that FINRA has issued a proposal to allow broker-dealers to advertise hypothetical performance data to institutional and high-net-worth investors, which would bring the rules for broker-dealers largely in line with (..)

Financial Planner 230

Financial Planner Communication Insurance Advertising 230

Nerd's Eye View

FEBRUARY 1, 2023

Financial advisors who pay third parties to solicit or refer prospective clients to generate new business have historically been subject to the SEC’s Cash Solicitation Rule. These requirements include ensuring that promoters are eligible to receive compensation for testimonials or endorsements (i.e.,

Compliance 178

Compliance Advertising Marketing Marketing 178

NAIFA Advisor Today

OCTOBER 13, 2022

In an advertising campaign in the 1980s, Heinz ketchup used the slogan “Good things come to those who wait.” But let’s assume you have a client who is already 62 or better and wants to leverage his or her home equity one day via a reverse mortgage — should the wait to get one continue or is acting now the optimal strategy?

Clients 98

Clients Advertising 98

Abnormal Returns

NOVEMBER 7, 2022

wsj.com) Advisers are scrambling to get into compliance with new advertising rules. advisorservices.schwab.com) Insights from the Schwab study including why firms that have an 'ideal client persona' tend to thrive. investmentnews.com) Be careful soliciting client testimonials. thinkadvisor.com).

Compliance 260

Compliance Wealth Management Advertising Financial Advice 260

Nerd's Eye View

SEPTEMBER 15, 2023

Further, the survey results suggest that advisors who offer comprehensive services tailored to the needs of their target clients are likely to be more successful both retaining their current clients and in attracting clients who might be dissatisfied with their current advisor and their service offering. Read More.

Financial Planner 226

Financial Planner Retirement Retirement Planning Advertising 226

MarketWatch

MAY 17, 2023

Tesla Inc.’s Kallo said the naming of JB Straubel, former CTO, to the board against protests from some shareholders, is “a strategic addition that will further enhance TSLA’s technology leadership and speculate that it may be indicative of a future partnership in materials recycling.”

Advertising 75

Advertising Startup Clients Marketing 75

Nerd's Eye View

DECEMBER 27, 2023

Financial advisors have a fiduciary obligation to act in their clients' best interests, and at the same time are prohibited by state and SEC rules from making misleading statements or omissions about their advisory business.

Financial Advice 204

Financial Advice Communication Compliance Clients 204

Nerd's Eye View

AUGUST 25, 2023

Also in industry news this week: The SEC settled its first charges related to its new marketing rule with a firm that advertised 2,700% annual returns A survey suggests that older Americans prefer the term "longevity" to "aging", perhaps informing the way advisors discuss related issues with their clients From there, we have several articles on retirement (..)

Financial Planner 217

Financial Planner Retirement Retirement Planning Advertising 217

Nerd's Eye View

JULY 10, 2023

But as market trends changed (with the performance of this asset class falling behind large-cap stocks during the 2010s) and clients entered retirement (often consolidating their investment management with 1 advisor), Eliot Rose started losing clients, eventually becoming unprofitable in 2016, the year Jason became president of the firm.

Financial Planning 240

Financial Planning Retirement Planning Clients 240

Nerd's Eye View

JUNE 16, 2023

Among other highlighted areas of interest, the regulator also flagged whether certain “ineligible persons” have been compensated for testimonials or endorsements and advisors’ use of third-party ratings in advertisements.

Financial Planner 216

Financial Planner Advertising Clients Taxes 216

Nerd's Eye View

APRIL 21, 2023

Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with the news that in a settlement with the SEC, robo-advisor platform Betterment agreed to pay a $9 million penalty for allegedly misstating the frequency that its automated tax-loss harvesting system was scanning some client accounts between (..)

Financial Planner 198

Financial Planner Advertising Taxes Clients 198

Sara Grillo

FEBRUARY 2, 2024

How do I start prospecting and gain local clients? ” Tune in to learn how to meet wealthy clients in your local area – city, town, etc. How do you meet wealthy people that could possible become your client, if you’re a financial advisor who moved to a new city or town? “ I just moved to a new city.

Clients 52

Clients Financial Advisor Media Consulting 52

Nerd's Eye View

OCTOBER 9, 2023

Different strategies have different Client Acquisition Costs (CACs), in terms of both hard-dollar marketing expenses and the cost of the advisor's time spent on the strategy, and an efficient market strategy is one that can effectively attract new clients while minimizing the amount spent to acquire them.

Engineering 192

Engineering Financial Advisor Management Advertising 192

Nerd's Eye View

JANUARY 27, 2023

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

Financial Planner 211

Financial Planner Nonprofit CFP Advertising 211

Nerd's Eye View

NOVEMBER 28, 2022

Traditionally, investment planning has been at the forefront of how financial advisors add value for their clients. Combined with growing advisor (and consumer) interest in comprehensive financial planning services, the number of ways advisors can add value for their clients has expanded greatly.

Fee Only 216

Fee Only Portfolio Clients Advertising 216

Nerd's Eye View

JANUARY 23, 2023

Traditional forms of marketing used by financial advisors – including networking with one’s friends and family members, cold-calling, and paid advertising – have been effective at reaching a ‘typical’ client base of older, wealthy retirees.

Marketing 234

Marketing Marketing Financial Planner Education 234

Nerd's Eye View

OCTOBER 18, 2023

A key value proposition for financial advisors is helping clients avoid common behavioral biases that can lead to suboptimal investment decisions. Which often leads to advisors counseling their clients to stay diversified and stick with a disciplined investment strategy to optimize their risk and return over the long term.

Marketing 220

Marketing Marketing Valuation Advertising 220

Nerd's Eye View

MAY 1, 2023

This month's edition kicks off with the news that robo-advisor Betterment entered into a $9M settlement with the SEC for misrepresenting its tax-loss harvesting practices in its client agreements and marketing materials compared with its actual practices (e.g.,

Taxes 195

Taxes Retirement Planning Advertising Retirement 195

Sara Grillo

MAY 9, 2022

Here are the reasons it will ruin your clients’ portfolios and you should run away as fast as you can. All the direct indexing providers advertise the benefits of tax loss harvesting. You can do very well for clients by harvest tax losses occasionally when the market dips. Direct indexing sucks – don’t do it.

Portfolio 72

Portfolio Clients Financial Advisor Taxes 72

Abnormal Returns

DECEMBER 12, 2022

standarddeviationspod.com) Brendan Frazier talks with Jeremy Keil, advisor at Keil Financial Partners, about guiding client conversations. blogs.cfainstitute.org) Advisers How the SEC now regulates investment performance advertising. wiredplanning.com) Custom indexing Just how big can direct indexing get?

Tax Planning 130

Tax Planning Financial Advising Advertising Startup 130

Harness Wealth

AUGUST 17, 2023

Whether you’re a senior manager, partner, or at an earlier stage in your accounting career, understanding the intricacies of transitioning existing clients, as well as recruiting and retaining new clients, is paramount to your long-term success. Can You Take Clients With You When Leaving a Tax Firm?

Taxes 52

Taxes Clients Ethics Accounting 52

Indigo Marketing Agency

FEBRUARY 12, 2024

With the industry evolving and clients becoming more discerning, its crucial for financial advisors to not only provide expert advice but also market themselves effectively. Organic Marketing Creating impactful digital marketing strategies begins with identifying and understanding the ideal client profile.

Financial Advisor 52

Financial Advisor Marketing Marketing Advertising 52

NAIFA Advisor Today

MARCH 15, 2024

Before her career in financial services, Jill was an accomplished marketer who ran an advertising and marketing firm. Today, she leverages her knowledge and skills in the insurance industry to help clients navigate complex financial situations and make informed decisions about their future.

Economics 52

Economics Advertising Financial Services Insurance 52

MarketWatch

MAY 17, 2023

in premarket trading Wednesday, after Chief Executive Officer Elon Musk said overnight that the electric vehicle maker would “try” advertising and teased two new products. Shares of Tesla Inc. TSLA rose 1.3% Nelson also reiterated his $250 stock price target, which implies about 50% upside from Tuesday’s closing price of $166.52.

Advertising 98

Advertising Clients Marketing Marketing 98

Investment Writing

FEBRUARY 6, 2024

If you’re using your CFP designation in sales or advertising Here’s what The Chicago Manual of Style says on its website: Q. In publications that are not advertising or sales materials, all that is necessary is to use the proper spelling and capitalization of the name of the product. What about the CPA?

CFP 103

CFP Certified Financial Planner Advertising Financial Planner 103

Million Dollar Round Table (MDRT)

MAY 30, 2023

It is important to have a presence on multiple platforms and actively engage with prospects and clients on social media. Believing that paid advertising is the only way to reach a wider audience. Common mistakes businesses make with digital footprints: Believing that having a website is enough. Ignoring mobile optimization.

Advertising 91

Advertising Media Numbers Clients 91

Indigo Marketing Agency

JANUARY 3, 2024

With the current technological advancements and access to the internet, you will need to tap into the extensive online market for clients as a financial advisor. As a financial advisor, you must use digital marketing since most prospective clients are available on the internet and social platforms.

Financial Advisor 52

Financial Advisor Marketing Marketing Advertising 52

Million Dollar Round Table (MDRT)

JUNE 18, 2023

Often, they’ve already spent a lot of money on advertising, local sponsorships, expensive dinner seminars, training from top advisors and so forth — all with poor results. One of Robert’s challenges was that nothing about him made him special to prospects or clients. He wanted to keep growing but nothing seemed to be working.

Financial Planner 76

Financial Planner License Advertising Investment Advisor 76

Nerd's Eye View

OCTOBER 1, 2022

From there, we have several articles on advisor marketing: How some of the biggest financial services firms are increasing their television advertising and how smaller firms can craft a scalable, cost-efficient marketing strategy.

Financial Planner 193

Financial Planner Retirement Planning Advertising Taxes 193

The Big Picture

JANUARY 27, 2024

Television ratings for the Iowa caucuses were terrible: CNN averaged 688K total viewers with 194K in the 25-54 demo sought by advertisers in the primetime hours of 8 to 11 pm, while MSNBC averaged 1.15 The digital investment advisor manages over $40 billion in assets for 800,000 clients. Jeff-alytics ) • Inside the collapsing U.S.

Advertising 141

Advertising Media Investment Advisor Food 141

Nerd's Eye View

DECEMBER 20, 2022

In this episode, we talk in-depth about how, as Emily progressed in her career from working on 401(k) plans to focusing on financial planning, she faced challenges and eventual burnout while building a successful financial planning offering in a firm that was still primarily focused on 401(k) plans first and foremost and didn’t want to allocate (..)

Financial Advisor 237

Financial Advisor Financial Planning Financial Planner Planning 237

eMoney Advisor

APRIL 20, 2023

SEM stands for Search Engine Marketing, and it is a type of paid online marketing that focuses on delivering advertising tailored to a particular search engine keyword or phrase. Steps to Identify Keywords Effective SEM and SEO for financial advisors rely on finding the best keywords that match the search intent of your potential clients.

Advertising 74

Advertising Financial Advisor Engineering Financial Planning 74

Clever Girl Finance

JULY 29, 2023

Advertise your cleaning business 12. Find (and keep) clients 13. Offer to clean a friend and/or family member’s house(s) to get honest feedback on your work and learn what you need to improve before working with clients. Don’t forget about insurance 6. Obtain a business license 7. Finance your cleaning business 8.

License 78

License Advertising Budgeting Clients 78

Indigo Marketing Agency

FEBRUARY 1, 2024

These days, everyone seems to be advertising on social media. Precise targeting is a game-changer in digital advertising, and Facebook really nails it here. Facebook Ads work for financial advisors in particular because you can pinpoint your ideal client based on demographics, interests, and online behavior. Bottom line?

Financial Advisor 52

Financial Advisor Clients Advertising Budgeting 52