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Podcast links: the advertising downshift

Abnormal Returns

The biz The podcasting business has downshifted. hollywoodreporter.com) Why podcasters need to have a video strategy. morningconsult.com) Why the All-In podcast has become a must-listen for Muskophiles. slate.com) Companies Patrick O'Shaughnessy talks with Mark Urquhart about the business of Hermès.

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Top 20 Common Advertising Expenses for Small Business Owners

MazumaBusinessAccounting

You’re probably spending a fair amount of money on advertising your small business to potential clients and customers. Did you know most of your marketing and advertising can be written off as a tax deduction to lower your tax bill? When in doubt about a specific advertising expense and if it’s tax deductible, ask your accountant.

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: News Corp stock rises as results beat, despite ‘clearly insipid’ advertising backdrop

MarketWatch

News Corp NWSA , the parent of MarketWatch publisher Dow Jones, reported fiscal third-quarter results on Thursday that beat expectations, helped by revenue trends outside advertising and a “decidedly more positive” economic backdrop, and the media company said it expected to save more than it once expected from planned layoffs.

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IRS Debunks Heavily Advertised Trust Strategy for Income Taxes

Wealth Management

New Chief Counsel Memorandum deems promotional materials misstate and mischaracterize the technique's efficacy in certain circumstances.

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: Amazon is laying off workers in its advertising business: CNBC

MarketWatch

AMZN on Tuesday started to lay off workers in its advertising unit, CNBC reported, citing a memo to staffers sent by Paul Kotas, senior VP for advertising, IMDb and Grand Challenge. “As Amazon.com Inc.

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Kitces & Carl Ep 121: Can You Just Do Good Work And Get Noticed As An Advisor Or Do You Have To Self-Promote?

Nerd's Eye View

And while some form of advertising is how firms have traditionally attracted clients, some advisors have asked if not actively marketing themselves can be a viable option, where new clients find their way to the advisor through a referral network who vouches for the good service they provide. Read More.

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: Gannett files civil suit against Google seeking damages for ‘anticompetitive’ and ‘deceptive’ practices in the online advertising market

MarketWatch

seeking damages for the “anticompetitive monopolization” of advertising technology markets and for “deceptive” commercial practices. The company noted that online digital advertising is now a $200 billion business in the U.S., up 8-fold since 2009, but newspapers’ advertising revenue had declined 70% during the same time.