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Performance Advertising Guidelines For Investment Advisers Under the SEC’s New Marketing Rule

Nerd's Eye View

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Podcast links: the advertising downshift

Abnormal Returns

The biz The podcasting business has downshifted. hollywoodreporter.com) Why podcasters need to have a video strategy. morningconsult.com) Why the All-In podcast has become a must-listen for Muskophiles. slate.com) Companies Patrick O'Shaughnessy talks with Mark Urquhart about the business of Hermès.

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: News Corp stock rises as results beat, despite ‘clearly insipid’ advertising backdrop

MarketWatch

News Corp NWSA , the parent of MarketWatch publisher Dow Jones, reported fiscal third-quarter results on Thursday that beat expectations, helped by revenue trends outside advertising and a “decidedly more positive” economic backdrop, and the media company said it expected to save more than it once expected from planned layoffs.

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Top 20 Common Advertising Expenses for Small Business Owners

MazumaBusinessAccounting

You’re probably spending a fair amount of money on advertising your small business to potential clients and customers. Did you know most of your marketing and advertising can be written off as a tax deduction to lower your tax bill? When in doubt about a specific advertising expense and if it’s tax deductible, ask your accountant.

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: Amazon is laying off workers in its advertising business: CNBC

MarketWatch

AMZN on Tuesday started to lay off workers in its advertising unit, CNBC reported, citing a memo to staffers sent by Paul Kotas, senior VP for advertising, IMDb and Grand Challenge. “As Amazon.com Inc.

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Cardlytics stock cut in half amid 'continued uncertainty' from advertisers

MarketWatch

Wells Fargo analyst Jeff Cantwell wrote that the latest results indicated "continued uncertainty by advertisers due to macro-related concerns, and consumers feeling pressured by high inflation and rising interest rates." Cardlytics shares have lost roughly 93% of their value so far this year as the S&P 500 has declined 21%.

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Twitter is cigarettes

The Reformed Broker

Then, the first inklings of an advertiser exodus. A lot of reporters and public intellectuals were writing their obituaries for Twitter this weekend. First, we saw the revolt of the Blue Checkmarks.