Abnormal Returns

JULY 28, 2023

awealthofcommonsense.com) Big Tech All things considered, Meta ($META) and Google ($GOOGL) dominate online ad spending. (bloomberg.com) Individual investors have a lot of advantages over professional investors. marketwatch.com) How Amazon ($AMZN) is targeting AI. bigtechnology.com) How AI is affecting infrastructure spending.

Financial Advising 183

Financial Advising Startup Valuation Media 183

Advisor Perspectives

FEBRUARY 17, 2023

The US Supreme Court is poised to hear a case that could spell danger for the internet’s most lucrative business: online advertising.

Advertising 52

Advertising 52

MarketWatch

MAY 8, 2023

s GOOGGOOGL Google in a deal announced earlier this year that would put the media outlet’s content on Google News and other platforms, the Wall Street Journal reported on Monday. That sum, which Google will pay out over three years, wasn’t disclosed by the Times when it announced the arrangement this year, the Journal said.

Distribution 93

Distribution Media Marketing Marketing 93

The Big Picture

OCTOBER 27, 2022

Unlike Microsoft, Amazon, Apple, or Google, FB does not have all that durable of a grip on its user base; this puts its advertising revenue base at risk. As I was writing it, I had no idea it was a metaphor for what would happen a few hours later, a coincidental preface to a discussion about another mega-cap tech — META, aka Facebook.

Advertising 271

Advertising Media Marketing Marketing 271

Indigo Marketing Agency

FEBRUARY 12, 2024

Let’s take a look into the main advertising platforms Google Ads and Facebook Ads. Google Ads Leveraging Google Ads allows financial advisors to capture the attention of individuals actively searching for financial services. The post How Do Financial Advisors Market Themselves?

Financial Advisor 52

Financial Advisor Marketing Marketing Advertising 52

Advisor Perspectives

APRIL 5, 2024

Shares in Google-parent Alphabet Inc. There is worry its faltering progress in artificial intelligence means the outlook’s not so hot for its core business of selling ads alongside search results. have lagged competitors so far this year.

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Indigo Marketing Agency

OCTOBER 9, 2023

Financial advisors are always looking to rank higher in Google search results. Join Indigo CEO Hugo Fernandez in this quick video as he gives a high-level overview on how Google search works and discusses strategies related to SEO, paid advertising, and consistently posting to rank higher. But the common question is “How?”

Financial Advisor 52

Financial Advisor Wealth Management Advertising Management 52

Abnormal Returns

DECEMBER 22, 2022

traderfeed.blogspot.com) Companies Is ChatGPT an existential threat for Google ($GOOGL) search? thinkadvisor.com) DFA keeps adding to its slate of ETFs. (investmenttalk.substack.com) Four lessons to help avoid the next market bubble. blogs.cfainstitute.org) You shouldn't have to work on your trading psychology every day.

Media 130

Media Financial Advising Startup Numbers 130

eMoney Advisor

APRIL 20, 2023

You may have also heard these ads referred to as PPC or pay-per-click. In this business model, marketers pay each time someone clicks their ad. SEM relies on keyword research to optimize PPC ads. Advertisers use Google Ads to bid on keywords that will trigger their sponsored ads.

Advertising 74

Advertising Financial Advisor Engineering Financial Planning 74

MarketWatch

JUNE 12, 2023

European Union regulators were weighing whether to dismantle search giant Google’s ad-tech business on anti-competitive grounds, the Wall Street Journal reported on Monday, adding that a formal complaint could come as early as Wednesday. The Journal said the EU was weighing whether to make Google, which is owned by Alphabet Inc.

Commission 52

Commission Marketing Marketing 52

Abnormal Returns

NOVEMBER 3, 2022

theatlantic.com) Longreads Google's ad business is a funding source all manner of bad actors. (wsj.com) Daniel Pink talks with Eric Barker author of "Plays Well with Others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong."

Economy 130

Economy 130

The Big Picture

OCTOBER 28, 2022

That’s one way to read into today’s surging market — Nasdaq up 2.9%, the Dow tacking on over 800 points (2.6%), and the S&P 500 added 2.5%. Despite the carnage in big-cap tech stocks like Facebook, Amazon and Google, the Nasdaq is up 2% for the past week. What gives?

Planning 279

Planning Marketing Marketing Investing 279

MarketWatch

JUNE 27, 2023

s GOOGGOOGL Google plans to cut an unspecified number of jobs at its mapping app Waze, CNBC reported on Tuesday. Citing an email from Google management to employees, CNBC said the move was part of an effort to consolidate Google’s mapping services and change the ad system that Waze currently uses. “We Alphabet Inc.’s

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Planning Numbers Sales Management 40

Sara Grillo

JANUARY 12, 2024

It is typically pathetic – most advisors have no Google rank. Read this blog to learn the financial advisor Google tips you need to know in order to stop being invisible online, so that wealthy prospects can find you. 1 Google Analytics Learn how to interpret in your Google Analytics data.

Financial Advisor 52

Financial Advisor Clients Consulting Media 52

Steven J. Wilson

JULY 27, 2023

7/27/2023 Unpopular Opinion: Google does care if you are using AI content, and it would be in your best interest to start adding more human touch to your content now. 😲 I kept seeing all these Google doesn’t care about AI content, and things just weren’t adding up to me.

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The Big Picture

JULY 14, 2023

My end-of-week morning offsite reads: • Google’s AI Blunders Rival Xerox’s PC Mistakes : The “T” technology behind ChatGPT was devised at Google but languished there. Sound familiar? Bloomberg ) • Wall Street’s Recession Warning Is Flashing. Some Wonder if It’s Wrong. New York Times ) see also Dude, Where’s My Recession?

Portfolio Management 242

Portfolio Management Accounting Food Economy 242

The Irrelevant Investor

FEBRUARY 9, 2023

Some economists see chances of a growth rebound Bob Igers return Alphabet falls most in 3 months on Bard accuracy concerns Google stock tumbles after Bard ad shows inaccurate answer, AI race heats up Recommendations: Kramer v Kramer Taylor Sheridan.

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The Big Picture

SEPTEMBER 21, 2022

Google has noticed. ( YouTube May Force You to Watch 10 (or More) Unskippable Ads in a Row : The biggest trick the Devil ever played was convincing people that online stuff is free ( The Honest Broker ). • . • For Gen Z, TikTok Is the New Search Engine : Need to find a restaurant or figure out how to do something? New York Times ).

Financial Advice 279

Financial Advice Engineering Economy Management 279

The Big Picture

SEPTEMBER 18, 2022

His favorite data point is that we have been adding the heat of the equivalent of 4 Hiroshima-sized nuclear bombs to the atmosphere every second. You can stream and download our full conversation, including the podcast extras on iTunes , Spotify , Stitcher , Google , Bloomberg , and Acast.

Economy 193

Economy Economics Sales Management 193

XY Planning Network

JULY 17, 2023

It used to be no ads at the top of the page, then two, now up to four. Google Business pages are free, effective, and take up a nice little plot of real estate on the right side of the SERPS. The SERPS (search engine results pages) are an ever-evolving landscape.

Engineering 67

Engineering Financial Planning Planning Fee Only 67

Nerd's Eye View

OCTOBER 2, 2023

And be certain to read to the end, where we have provided an update to our popular "Financial AdvisorTech Solutions Map" (and also added the changes to our AdvisorTech Directory) as well! And for #AdvisorTech companies who want to submit their tech announcements for consideration in future issues, please submit to TechNews@kitces.com !

Communication 223

Communication Portfolio Management Clients Tax Planning 223

MarketWatch

FEBRUARY 16, 2023

GOOGL GOOG video service after nine years at the helm. CEO Sundar Pichai, which she said would “allow me to call on my different experiences over the years to offer counsel and guidance across Google and the portfolio of Alphabet companies.” Google stock was trading near even Thursday.

Portfolio 75

Portfolio Planning Marketing Marketing 75

Nerd's Eye View

OCTOBER 9, 2023

According to the most recent Kitces Research on Advisor Marketing, one of the most efficient marketing strategies is Search Engine Optimization (SEO), which involves taking a series of actions meant to get an advisor's website listed at the top of the rankings of a search engine like Google for specific search terms.

Engineering 181

Engineering Financial Advisor Management Advertising 181

Midstream Marketing

MARCH 21, 2023

In my conversations with financial advisors, I am surprised that many don’t realize the potential AUM (assets under management) growth that is possible for their firm through the Google Local Pack. The Google Local Pack garners a significant portion of the clicks on page one of a Google local search. I have good news for you.

Financial Advisor 52

Financial Advisor Investment Advisor Consulting Advertising 52

The Big Picture

DECEMBER 30, 2023

The day Tesla was added to the S&P 500, it became a much riskier investment based on volatility and concentration. You can stream and download our full conversation, including any podcast extras, on Apple Podcasts , Spotify , Stitcher , Google , YouTube , and Bloomberg.

Portfolio Management 130

Portfolio Management Management Distribution Portfolio 130

MarketWatch

JUNE 20, 2023

GCI disclosed Tuesday that it filed a civil suit against Google and its parent Alphabet Inc., The publisher of the USA Today newspaper and site alleges that news publishers don’t see the growth in ad spending because Google unlawfully acquired and maintains monopolies for tools publishers and advertisers use to buy and sell online ad space.

Advertising 40

Advertising Marketing Marketing 40

Indigo Marketing Agency

MAY 12, 2023

Feature Capability Benefit TMP Standard Full-service digital marketing with a dedicated account manager, includes social media services, SEO, monthly blogs, and email marketing Save valuable time and resources while keeping your messaging consistent and generating high-quality leads TMP PLUS All the benefits of our standard Marketing Foundations Package (..)

Financial Advisor 52

Financial Advisor Clients Consulting Media 52

Good Financial Cents

OCTOBER 27, 2022

Ads by Money. We may be compensated if you click this ad. out of 5 stars on Google Play. out of 5 stars on Google Play. out of 5 stars on Google Play. out of 5 stars on Google Play. out of 5 stars on Google Play. out of 5 stars on Google Play. out of 5 stars on Google Play.

Accounting 90

Accounting Banking Insurance Certification 90

XY Planning Network

JULY 17, 2023

It used to be no ads at the top of the page, then two, now up to four. Google Business pages are free, effective, and take up a nice little plot of real estate on the right side of the SERPS. The SERPS (search engine results pages) are an ever-evolving landscape.

Engineering 52

Engineering Financial Planning Planning Fee Only 52

The Big Picture

JULY 8, 2023

The day Tesla was added to the S&P 500, it became a much riskier investment based on volatility and concentration. You can stream and download our full conversation, including any podcast extras, on Apple Podcasts , Spotify , Stitcher , Google , YouTube , and Bloomberg.

Portfolio Management 164

Portfolio Management Management Distribution Portfolio 164

Investment Writing

APRIL 3, 2023

.” Garner’s Modern American Usage calls “-ible” “dead as a combining form in English,” while “-able” is a living suffix that may be added to virtually any verb without an established suffix.” This is consistent with the Google Books Ngram trend discussed above. and the U.K.

Investing 98

Investing Investments Assets Clients 98

The Big Picture

SEPTEMBER 20, 2022

Searchers, beware : That Google, Bing or DuckDuckGo ad might be ‘malvertising’ — phishing campaigns and malware hiding behind legit-looking links ( Washington Post ) see also If It Sounds Too Good To Be True : How would you like to buy a Rolex — brand new, with papers and box — for MSRP?

Taxes 286

Taxes Banking Education Sales 286

MazumaBusinessAccounting

APRIL 19, 2021

Determine where your audience is most likely to see your ad. Create your print ads to be visual, clear, and concise. Digital Ads. Digital ads include all paid online ads. Some examples include Google search, Facebook display, Instagram ads, Instagram story ads, Google display ads, LinkedIn ads, Pinterest ads, etc.

Marketing 86

Marketing Marketing Media Accounting 86

Indigo Marketing Agency

SEPTEMBER 15, 2023

SEO Package: Dominate Google search results. Elevate Your Online Visibility Is your firm visible when potential clients search for “financial advisor” or “financial planner” on Google? Now let us help you get noticed and stay top-of-mind with automated ads ( Google and Facebook ) and monthly metrics.

Marketing 52

Marketing Marketing Financial Advisor Media 52

FMG

DECEMBER 21, 2022

The following tools were selected to help financial advisors and, in our experience, offer the best benefits without adding additional costs. From working with advisors over the years, we’ve found that Google Search Console is the best tool for helping improve SEO. And best of all, Google Search Console is easy to set up.

Financial Advisor 52

Financial Advisor Engineering Accounting Numbers 52

The Big Picture

FEBRUARY 10, 2023

The Ads : The Eagles and Chiefs will play second fiddle to the commercials for many Americans, but investors looking for ideas should brace for an upset. The Atlantic ) • Bing (Yes, Bing) Just Made Search Interesting Again : Google has stiff competition now, after Microsoft integrated powerful A.I. technology into its search engine. (

Math 164

Math Engineering Manufacturing Investing 164

FMG

FEBRUARY 3, 2023

The majority of us “Google” when we are searching online. This offers a benefit to both consumers and businesses, as Google gives you the opportunity to rank higher. While tools like Google Analytics, Google Trends, and Google Search Console allow businesses to understand how their site can rank better.

Financial Services 52

Financial Services Media Accounting Financial Advisor 52