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: News Corp stock rises as results beat, despite ‘clearly insipid’ advertising backdrop

MarketWatch

News Corp NWSA , the parent of MarketWatch publisher Dow Jones, reported fiscal third-quarter results on Thursday that beat expectations, helped by revenue trends outside advertising and a “decidedly more positive” economic backdrop, and the media company said it expected to save more than it once expected from planned layoffs.

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: Amazon is laying off workers in its advertising business: CNBC

MarketWatch

AMZN on Tuesday started to lay off workers in its advertising unit, CNBC reported, citing a memo to staffers sent by Paul Kotas, senior VP for advertising, IMDb and Grand Challenge. “As Amazon.com Inc. It’s uncertain how many people will be affected. The stock was down 1.2%

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Kitces & Carl Ep 121: Can You Just Do Good Work And Get Noticed As An Advisor Or Do You Have To Self-Promote?

Nerd's Eye View

And while some form of advertising is how firms have traditionally attracted clients, some advisors have asked if not actively marketing themselves can be a viable option, where new clients find their way to the advisor through a referral network who vouches for the good service they provide. Read More.

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From Unprofitable To $115M AUM: Reinventing A 2nd Generation Advisory Business By Finding The Right Niche

Nerd's Eye View

As owners of financial planning firms approach retirement, some may decide to sell to an external buyer, while others may plan for an internal succession. Sometimes, this succession plan can include the owner's child, providing an opportunity to keep the business in the family.

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Tuesday links: behavioral failings

Abnormal Returns

ft.com) Companies Google ($GOOGL) pays Apple ($AAPL) 36% of the revenue it earns from search advertising made through the Safari browser. wsj.com) What is Tesla's ($TSLA) plan for home solar panels? arstechnica.com) Pfizer ($PFE) wants in on the obesity drug business. cnbc.com) Penn Entertainment ($PENN) has big ambitions for ESPN Bet.

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What is an online marketing plan?

Steven J. Wilson

An online marketing plan is a detailed marketing strategy businesses use to promote their products or services online. This plan typically includes marketing tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. The post What is an online marketing plan?

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4 Steps to Build a Financial Advisor Marketing Plan

FMG

What separates good financial advisors from great ones is their ability to build and enact marketing plans. A marketing plan is the advertising strategy a business takes to sell its product or service. Marketing plans are what you make them, we’re here to help you build one that works for you. Build the Plan.