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Discovering and Rediscovering Your Economic Vitality

NAIFA Advisor Today

Jill Judd is a distinguished Life Underwriting Training Council Fellow (LUTCF), Financial Services Specialist (FSS), and Retirement Income Certified Professional (RICP) with extensive experience in the insurance industry. Jill's expertise in the field has also led her to serve as a past President of NAIFA.

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Why people will pay for service

Million Dollar Round Table (MDRT)

By Bryce Sanders It is easy to think the financial services industry is engaged in a race to the bottom when there are ads telling people they can trade stocks “for free.” This advertising appeals to DIY buyers, but it doesn’t appeal to everyone.

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Weekend Reading For Financial Planners (Oct 1-2)

Nerd's Eye View

From there, we have several articles on advisor marketing: How some of the biggest financial services firms are increasing their television advertising and how smaller firms can craft a scalable, cost-efficient marketing strategy.

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Do friends and clients know you are accepting new clients?

Million Dollar Round Table (MDRT)

Why would they think an insurance or financial services professional isn’t always looking for new clients? Your firm advertises. There might be other reasons as well; however, making it clear you are adding new relationships is a good starting point. Why might people think you are closed to new business?

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Managing Outsourcing Of SEO (Search Engine Optimization) For A Financial Advisor

Nerd's Eye View

According to the most recent Kitces Research on Advisor Marketing, one of the most efficient marketing strategies is Search Engine Optimization (SEO), which involves taking a series of actions meant to get an advisor's website listed at the top of the rankings of a search engine like Google for specific search terms.

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How Do Financial Advisors Market Themselves? Check Out Our Top Marketing Tactics!

Indigo Marketing Agency

Implement Online Advertising In addition to organic strategies, financial advisors market themselves by implementing online advertising. Let’s take a look into the main advertising platforms Google Ads and Facebook Ads.

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How Financial Advisors and RIAs Can Use Facebook Ads to Generate Leads for $20 Per Lead

Midstream Marketing

I’ve seen the financial services industry change in a lot of ways over the course of my career, but few things compare to the rapid-fire evolution I’ve seen take place over the last few months since the beginning of the global COVID-19 pandemic. You know where they live and how old they are.