Identifying Your Own “Soft Assets” To Turn COIs Into Powerful Referral Champions
Nerd's Eye View
MARCH 18, 2024
Soliciting prospect referrals can often be an effective way for financial advisors to grow their firms with clients who are ready to act and who will benefit from the firm since many referrals come from sources that are familiar not just with the advisor and the services they offer, but also with the prospect being referred and the needs they seek. This is particularly true when referrals come from Centers of Influence (COIs) – professionals who are trusted by their circles to influence id
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