Identifying Your Own “Soft Assets” To Turn COIs Into Powerful Referral Champions
Nerd's Eye View
MARCH 18, 2024
Often, sharing a connection through soft assets can be more valuable than the professional services of the COI – at least at first. From there, when the advisor is ready to reach out (whether via email, social media messaging, or something similar), leading with soft assets is key to building common ground.
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