Million Dollar Round Table (MDRT)

JUNE 18, 2023

Often, they’ve already spent a lot of money on advertising, local sponsorships, expensive dinner seminars, training from top advisors and so forth — all with poor results. He told people he was a financial planner and that he worked with all kinds of clients. He wanted to keep growing but nothing seemed to be working.

Financial Planner 77

Financial Planner License Advertising Investment Advisor 77

Nerd's Eye View

MARCH 27, 2023

According to the 2022 Kitces Research study, “How Financial Planners Actually Market Their Services”, advisors without the CFP marks typically spend more of their time on marketing activities relative to CFP practitioners (allowing them to spend more time on higher-value tasks).

CFP 244

CFP Clients Certification Financial Advice 244

Investment Writing

FEBRUARY 6, 2024

If you’re using your CFP designation in sales or advertising Here’s what The Chicago Manual of Style says on its website: Q. In publications that are not advertising or sales materials, all that is necessary is to use the proper spelling and capitalization of the name of the product.

CFP 103

CFP Certified Financial Planner Advertising Financial Planner 103

Nerd's Eye View

JANUARY 23, 2023

Traditional forms of marketing used by financial advisors – including networking with one’s friends and family members, cold-calling, and paid advertising – have been effective at reaching a ‘typical’ client base of older, wealthy retirees.

Marketing 221

Marketing Marketing Financial Planner Education 221

Nerd's Eye View

DECEMBER 20, 2022

Welcome back to the 312th episode of the Financial Advisor Success Podcast ! Emily is the Senior Financial Planner for Archer Investment Management, a virtual Independent RIA based in Austin, Texas, that oversees $170 million of assets under management for nearly 170 families. My guest on today's podcast is Emily Rassam.

Financial Advisor 226

Financial Advisor Financial Planning Financial Planner Planning 226

The Chicago Financial Planner

JANUARY 17, 2022

You’ve undoubtedly heard many of these pitches in person or as advertisements. Check out my freelance financial writing services including my ghostwriting services for financial advisors. Please contact me with any thoughts or suggestions about anything you’ve read here at The Chicago Financial Planner.

Retirement 185

Retirement Insurance Financial Planner Taxes 185

Nerd's Eye View

FEBRUARY 14, 2024

The key point is that even though regulatory bodies have recognized the distinct nature of advice relationships of trust and confidence and applied higher standards of care for such advice relationships in the past, the line between sales and advice has blurred in more recent years.

Retirement 115

Retirement Financial Advisor Insurance Sales 115

Indigo Marketing Agency

SEPTEMBER 15, 2023

Elevate Your Online Visibility Is your firm visible when potential clients search for “financial advisor” or “financial planner” on Google? Advertising Results You Can Trust Looking to increase sales and generate high-quality leads without lifting a finger?

Marketing 52

Marketing Marketing Financial Advisor Media 52

Harness Wealth

JUNE 9, 2023

Table of Contents What is a Financial Plan? Why is Financial Planning so Important? Crafting Your Personalized Financial Plan: A Step-by-Step Guide The Role of a Wealth Manager or Financial Planner Harness Wealth Can Help What is a Financial Plan?

Financial Planning 52

Financial Planning Planning Financial Planner Wealth Management 52

Inside Information

SEPTEMBER 28, 2021

The petition notes that the SEC, in response to litigation from the Financial Planning Association back in 2005, had proposed to go further, and require anyone holding themselves out as a “financial planner” or providing “financial planning services,” or delivering a financial plan to their customers, be required to register as an RIA. .

Financial Planner 40

Financial Planner Financial Planning Commission Sales 40

Indigo Marketing Agency

JUNE 20, 2023

Google Ads operate on an auction system whereby advertisers compete for the top ad position based on how much they bid and their Quality Scores. For instance, if a firm’s name is Grand Canyon Financial Planning, it’s unlikely their Google Ad would appear in the top spot for consumers searching “Grand Canyon.”

Financial Advisor 52

Financial Advisor Tax Planning Taxes Clients 52

The Big Picture

MAY 7, 2024

And she has really managed to accomplish tremendous things, not just at Microsoft, where she ran MSNs advertising and marketing, not just at Yahoo or Pinterest, but even a small startup like Honey, which she was president and sold pretty quickly to PayPal for $4 billion. San Diego State studying journalism and advertising. It was fun.

Startup 141

Startup Advertising Engineering Numbers 141

Good Financial Cents

MARCH 29, 2023

Also note that, before you do anything drastic or begin a conversion, it can be smart to speak with a tax advisor or financial planner with tax expertise. The NewRetirement Planner enables you to try out specific conversion strategies in the context of your entire financial situation.

Taxes 98

Taxes Retirement Distribution Accounting 98

Inside Information

APRIL 26, 2023

We all like to know who are the real up-and-comers in our profession, the younger career financial planners who are exhibiting strong professional leadership skills and extraordinary talents. Wait; what?!? But the magazine keeps sending issues to me.

Financial Planner 40

Financial Planner Financial Planning Planning Financial Advisor 40

The Big Picture

OCTOBER 19, 2022

We didn’t do advertising. Actually, Jack Bogle wouldn’t let us say the word seller, product or advertising. How does Vanguard operate and not advertise, not pay shelf space? We were able to buy advertising really cheap. RAMPULLA: I think financial services for a long time had been a bit stodgy, right.

Financial Advisor 274

Financial Advisor Clients Taxes Investing 274

Inside Information

OCTOBER 30, 2021

B y now, I’m sure most of you are familiar with the Committee for the Fiduciary Standard—but if not, well, it’s a group of prominent advisors who advocate that anybody who holds out as a financial planner or advisor be held to a strict fiduciary standard. I participate in their discussions, though I’m not formally a member.

CFP 40

CFP Commission Education Investing 40

Sara Grillo

SEPTEMBER 26, 2022

Salaske: Yeah, I don’t agree with the CFP Board becoming any type of regulator whatsoever over financial advisors, financial planners, whatever you wanna call us in the advice space. The advertisements that they produce that says that anyone can call themselves a CFP. Wright: Well, and to respond to that, if I may.

CFP 59

CFP Financial Advisor Financial Planner Ethics 59

Sara Grillo

SEPTEMBER 12, 2022

In our debate we will discuss the following questions: The CFP Board harms consumer through its multi-million dollar ad campaigns by suggesting that CFPs are more ethical than non-CFP financial planners and by suggesting that its member standards are higher than those of regulatory agencies. Source: SEC. Source: CFP Board.

CFP 80

CFP Financial Planner Ethics Financial Planning 80

The Big Picture

DECEMBER 28, 2022

RITHOLTZ: I read a crazy statistic somewhere, I don’t recall if it was in the book or elsewhere, in the state of Pennsylvania, the certified financial planners, something like 96% of them in the state work for Vanguard. That’s just a crazy number as they’ve pushed into the advisory business and hiring all of these CFPs.

Management 177

Management Investing Investments Clients 177

Good Financial Cents

APRIL 14, 2023

In my case, it was my experience as a financial planner. You don’t need to be an advertising professional to do this, only someone who knows their way around Facebook and is willing to put in the effort. After all, small businesses don’t have advertising departments. But once you start one, think of it as a business.

Communication 90

Communication Investing Investments Accounting 90

Good Financial Cents

APRIL 19, 2023

Assess your skills When I started GoodFinancialCents I was a Certified Financial Planner looking to grow my business and answer common client questions. Advertise with Your Car 22. Check out their site to see if they’re currently advertising in your area. Deliver for Instacart 16. Deliver for Postmates 17.

Accounting 105

Accounting Investing Investments Media 105

The Big Picture

APRIL 25, 2023

ADVERTISEMENT) RITHOLTZ: Prior to 2022, when rates were cheap, when rates were zero, when capital was plentiful, it seemed like the entire industry went through this wild merger frenzy. ADVERTISEMENT) RITHOLTZ: Tell us about your practice. HAMBURGER: It was a lovely place to live for a short period. And yes, we were all in.

Compliance 152

Compliance Wealth Management Clients Management 152