Indigo Marketing Agency

DECEMBER 15, 2023

In the ever-changing world of financial advisor marketing, success boils down to embracing strategies that convert prospects, minus the old-school pushy sales pitches. Today, let’s dive deep into what makes our Total Marketing Package tick—consider it our secret sauce for catapulting financial advisors into unprecedented growth.

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FMG

AUGUST 4, 2022

For today’s Advisor Website Showcase, we are joined by Michael Allison of New Lantern Advisors. We sent Michael some of our most in-depth questions so far to see how he handled his website, transitioning into virtual work, and fighting against his kryptonite. Modernize Your Website.

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FMG

JUNE 13, 2023

The Financial Advisor’s Guide To Writing Blogs That Grab Your Audience’s Attention via Advisorpedia Writing and publishing educational blogs on your firm’s website is an incredible investment. So, how can you boost SEO using social media? Learn more here. Learn more here.

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Indigo Marketing Agency

SEPTEMBER 6, 2022

We’re happy to announce that Indigo Marketing Agency was featured in Bob Veres’s August 2022 issue of Inside Information , a go-to resource for financial planning, financial advisor, and investment advisor professionals. Why Are Testimonials Important for Financial Advisors?

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Indigo Marketing Agency

DECEMBER 4, 2021

If you’re looking for a way to increase traffic to your website, have you considered using testimonials? Good news: The new testimonial rule for financial advisors has officially gone into effect as of May 4, 2021! No matter what, we’re here to help you look your best online!

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Indigo Marketing Agency

SEPTEMBER 9, 2020

Could you be making the following blogging mistakes? Are you interested in creating your own content? I come across financial advisors every day who are eager to write their own websites, articles, newsletters, and more. My goal is to share those mistakes with you today, along with some tips on how to avoid them.

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FMG

AUGUST 23, 2022

We’re covering your content marketing goals, tips for writing more approachable content, using case studies on your website and more. What Are Your Content Marketing Goals? Did you know that there are an estimated four million blogs published each day? It’s a good one, so give it a read!

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FMG

DECEMBER 14, 2022

SEO is known to be the make or break for most websites. If you have effective SEO, you can rank highly in search results and bring users to your advisor site. On the other hand, if you rank poorly, then your site might need a few visitors. In addition, your FAQ page plays a big part in your site’s SEO.

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FMG

DECEMBER 9, 2022

One clearly states how much you should expect to spend. Being transparent about the cost of your services is not only critical to your website conversions but essential to building trust with potential customers. Importance of Sharing Pricing/Fees On Your Website. How to Include a Fees Page on Your Website.

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FMG

MARCH 15, 2023

Copywriting is a crucial element of any successful financial advisor’s marketing strategy. Whether it’s copy for a social media post or an explanation of services offered on your website. For this reason, many advisors put a lot of thought into what they write to ensure that it meets their standards.

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FMG

SEPTEMBER 20, 2022

It’s hard to believe, but as we approach Q4, we wanted to share some helpful articles to keep your marketing moving strong to close out 2022. From blogs on creating helpful content to lead generation tips and more, this roundup is a good one! How Financial Advisors Can Create Helpful Content — And Win At SEO!

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FMG

FEBRUARY 2, 2023

When it comes to driving more leads to your advisor website, however, how do you do this? And how do you make sure that they are qualified leads that have the potential to become clients? Once you have defined your niche, how can you better serve your audience?

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FMG

JULY 20, 2022

As a financial advisor, generating leads you can convert into clients is essential. At the same time, the digital side includes email marketing, webinars, websites and much more. At the same time, the digital side includes email marketing, webinars, websites and much more. Define Your Niche.

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BlueMind

MARCH 25, 2022

The same can be said for financial advisors looking for quality leads as opposed to simply generating leads. This article covers some key aspects and how to use Facebook Ads for financial advisors. If your ad campaign is too general, you will fail to find the right audience to provide your services to.

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FMG

DECEMBER 6, 2022

Your online presence is so important, so it’s crucial that you are constantly working to improve your SEO rankings. But how do you do this? Performing a quick audit, allows you to optimize in real time so that you can get the most out of your site and uncover any issues that may cause greater problems in the long run.

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Indigo Marketing Agency

OCTOBER 13, 2021

How much money have you wasted on marketing tactics that promised good results and never delivered? Whenever I talk to financial advisors who are frustrated with their marketing, almost all of them have one thing in common: they don’t have a strong marketing foundation. The same is true for your marketing foundation.

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Indigo Marketing Agency

AUGUST 24, 2020

Are These 5 Marketing Services Draining Your Budget Dry? Marketing for financial advisors can be frustrating because no one really tells you what works and what doesn’t. We’re talking: $3,950 a year on their website. Yes, some of these are essential for growing your business. You need a website.

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Indigo Marketing Agency

AUGUST 11, 2020

Webinars for financial advisors are a great way to secure high conversion rates. Now the tough part—choosing your topic. After doing dozens of webinars myself and creating countless webinars for financial advisors, I’ve come to realize one thing. Two Webinars Every Financial Advisor Should Create.

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Midstream Marketing

JANUARY 14, 2021

Some advisors insist they generate only low-quality leads from Facebook. With the right approach, Facebook marketing can be incredibly effective for financial services businesses in particular. Think about all of the information that your average Facebook user offers up when they create their account. That need not be the case.

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Indigo Marketing Agency

JUNE 20, 2020

While you’re working from home, take this easy step to supercharge your marketing. . Financial advisors across the country are now working from home due to the coronavirus pandemic. Grow Your Email List (Export Your Contacts From Outlook Or Gmail & Import To Mailchimp).

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Sara Grillo

APRIL 25, 2022

If I were a financial advisor wanting to grow my business, I would do it weird as hell. This blog talks about target markets for financial advisors and we’re going to discuss four examples of wild, wacky niches that have turned out to be simply brilliant for the advisors brave enough to venture forth.

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Midstream Marketing

DECEMBER 19, 2020

I’ve seen the financial services industry change in a lot of ways over the course of my career, but few things compare to the rapid-fire evolution I’ve seen take place over the last few months since the beginning of the global COVID-19 pandemic. Do Facebook Ads Really Work for Financial Advisors?

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Indigo Marketing Agency

MAY 14, 2020

Do you need to improve your marketing as a financial advisor? Financial advisors across the country are now working from home due to the coronavirus pandemic. I’m going to share with you five simple things you should do today to improve your digital appearance as a financial advisor.

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Indigo Marketing Agency

JULY 23, 2020

Financial advisor blogging really isn’t complicated, however, many advisors who are just getting started with their marketing know they should be producing content, but they have no idea what to write about. You want to cover the topics and questions your ideal clients are thinking about, but where should you start?

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FMG

OCTOBER 4, 2023

Creating a financial advisor marketing campaign is one of the best ways for financial advisors to get their names out to the public, whether they’re new advisors wanting to attract potential clients’ attention or already established firms looking to grow. Do you want to attract new clients?

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FMG

NOVEMBER 1, 2023

Financial advisor marketing is a challenging topic. But without marketing, an advisor’s business is missing out on a proven and powerful lead-generation tool and brand-building opportunity. Read on to explore the foundation of marketing for financial advisors. What distinguishes your firm?

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Indigo Marketing Agency

OCTOBER 25, 2019

Embracing a Niche As a Financial Advisor. We know that embracing a specialty is the most critical decision you can make in your marketing. But where should you start developing a niche as a financial advisor? How he uses niche marketing to reach his ideal clients. Transcription. It’s great to be here.

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Good Financial Cents

APRIL 14, 2023

Personally, I don’t think it matters which statistical bucket you fall in to claim the following: making an extra $1,000 per month would dramatically improve your life. I know this because I’ve personally witnessed how making an extra $100, $500, or $1,000 per month has positively impacted hundreds of families. Blogging 4.

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Indigo Marketing Agency

APRIL 16, 2020

But really, how do we know what’s the most important marketing strategy for financial advisors? The #1 most important marketing strategy for financial advisors is staying in front of your network with content marketing sent by email. Share valuable, relevant information with your target market.

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Sara Grillo

MAY 23, 2022

This interview with Cody Garrett, CFP, of Measure Twice Financial was mind-blowing. It’s so clear to me what the future of financial advice is – what it should be – and what it will be. What’s up with these “advice-only financial planners?” What’s up with these “advice-only financial planners?”

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FMG

APRIL 6, 2023

Most advisors use marketing for lead generation and capture to grow their client base. This is why websites are essential for family offices, they act as a platform to present the other two strategies – PR and content marketing. However, many people believe that someone with a high net worth wouldn’t search online for an advisor.

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FMG

JULY 26, 2023

Harnessing the Power of Twitter Marketing for Financial Advisors It’s well known that people love to use social media around the world. In our case, financial advisors use it to connect and engage with their audience. With this in mind, it’s no shock Twitter marketing is a popular choice for advisors.

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eMoney Advisor

MAY 16, 2023

To market your financial planning services to the right people, you need to reach them where they are–and where they are is social media. Determine Where Your Target Audience Gathers If you’re just getting started, your first step is to determine which social media platforms you are going to post on.

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FMG

MAY 30, 2023

Not only does it build awareness and create a sense of community but it can boost lead generation and drive sales. From setting goals to diving into your analytics, the tips in this complete guide can help. These templates can provide some great inspiration to get more out of your strategy! Give the guide here.

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eMoney Advisor

MARCH 28, 2023

Visual marketing consists of every visual element you use in your overall marketing strategy. It can include everything from the photos on your website to infographics you post on your social media channels to educational videos. For example, you can take the statistics from a blog article and use them in an infographic.

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FMG

AUGUST 15, 2023

This financial advisor makes getting leads from social media look like a piece of cake! via Sara Grillo There are still some advisors out there that are skeptical about getting leads from social media. We’re big fans of infographics, as you can share a lot of information with your audience in an aesthetically pleasing way.

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Good Financial Cents

APRIL 19, 2023

After all, one of the goals of financial independence is to build wealth that doesn’t eat up your time, so you can enjoy life and do the things you choose to do. This is your nest egg. If you’re willing to commit your resources to the steps and ideas below, you could earn residual income effortlessly for years to come.

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