article thumbnail

How Marketing With The CFP Marks Reduces Client Acquisition Costs And Accelerates Revenue Growth

Nerd's Eye View

In the context of financial advisors, surveys have shown that CFP certification serves as an important branding signal for consumers seeking the services of a qualified advisor. For instance, a 2015 study found that consumers had higher brand awareness of the CFP marks, even more than the well-known ChFC, CFA, CLU, and PFS designations.

CFP 245
article thumbnail

Weekend Reading For Financial Planners (April 20-21)

Nerd's Eye View

Read More.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Live your brand to create lifelong clients and advocates

Million Dollar Round Table (MDRT)

By Jenny Brown, CFP, FChFP Marketing and branding are about your public identity, or what others think of you and your business. When you have a brand you’re proud of that authentically represents you, you attract lifelong clients who advocate for your business. Social media makes it easy for a reputation to be tarnished.

Clients 75
article thumbnail

#FA Success Ep 315: Learning Business Development By Consistently Being Seen Where Your Ideal Clients Are, With Lisa Brown

Nerd's Eye View

Lisa is a Partner and Wealth Advisor for CI Brightworth, an RIA under the CI Financial umbrella with offices in Atlanta, Georgia, and Charlotte, North Carolina, that oversees nearly $5 billion in assets under management * for over 1,500 client households.

Clients 130
article thumbnail

Culture Is King by Larry Sprung, CFP®

Indigo Marketing Agency

Culture, in a positive way, is a tool that can be used to attract the right people to your business, both stakeholders and clients. Similarly, potential clients of your business want the same. About Larry Lawrence “Larry” Sprung, CFP®, is the founder and wealth advisor at Mitlin Financial, Inc.

CFP 52
article thumbnail

#FA Success Ep 347: When The Firm You Sell To Gets Sold And You Have To Reinvent Yourself, With Cary Carbonaro

Nerd's Eye View

Cary is the Senior Vice President & Director of Women and Wealth Services for Advisor Capital Management, an independent RIA with offices around the country and headquartered in Charlotte, North Carolina, that oversees more than $6 billion in assets under management for 1,700 client families.

article thumbnail

Weekend Reading For Financial Planners (October 28-29)

Nerd's Eye View

Read More.