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How Marketing With The CFP Marks Reduces Client Acquisition Costs And Accelerates Revenue Growth

Nerd's Eye View

In the context of financial advisors, surveys have shown that CFP certification serves as an important branding signal for consumers seeking the services of a qualified advisor. For instance, a 2015 study found that consumers had higher brand awareness of the CFP marks, even more than the well-known ChFC, CFA, CLU, and PFS designations.

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Weekend Reading For Financial Planners (April 20-21)

Nerd's Eye View

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Culture Is King by Larry Sprung, CFP®

Indigo Marketing Agency

About Larry Lawrence “Larry” Sprung, CFP®, is the founder and wealth advisor at Mitlin Financial, Inc. From your website and social media to your advertising and blog articles, every touch-point with prospects is an opportunity to showcase your value proposition and build trust and loyalty with your audience.

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Saturday links: elevated uncertainty

Abnormal Returns

(wsj.com) Media Why the addition of live sports to the Max app is a big deal. fastcompany.com) The expanded CFP is a hot media property. fastcompany.com) The expanded CFP is a hot media property. blog.johnwallstreet.com) Streaming services were built without a thought to the customer experience.

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Weekend Reading For Financial Planners (October 28-29)

Nerd's Eye View

Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with the news that the shift in financial advice from pure investment management to comprehensive financial planning continues, with more individuals becoming CFP professionals than CFAs in the past few years as consumers increasing the diversity (..)

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#FA Success Ep 347: When The Firm You Sell To Gets Sold And You Have To Reinvent Yourself, With Cary Carbonaro

Nerd's Eye View

What's unique about Cary, though, is how she navigated selling her practice to United Capital and after several years of establishing herself in a leadership role, she then had to navigate the sale of United Capital itself to Goldman Sachs, and the complexities and challenges that followed as she found herself in a very different kind of culture that (..)

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Live your brand to create lifelong clients and advocates

Million Dollar Round Table (MDRT)

By Jenny Brown, CFP, FChFP Marketing and branding are about your public identity, or what others think of you and your business. Social media makes it easy for a reputation to be tarnished. Do you like what you found on social media when you searched for yourself? Perception matters in business. Determine your image or brand.

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