Tim Gerend on Recruiting, Training, and Leading 20,000 Advisors Who Compete on Client Experience at Northwestern Mutual
Steve Sanduski
AUGUST 1, 2023
Instead, insurance giant Northwestern Mutual is carving a new lane for itself by adding wealth management to the services its 20,000 advisors, leaders, and team members offer nationwide. How Northwester uses “content and culture” to train its advisors–most of whom are brand new to the industry.
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