A Primer on SEO and SEM for Financial Professionals
eMoney Advisor
APRIL 20, 2023
SEM stands for Search Engine Marketing, and it is a type of paid online marketing that focuses on delivering advertising tailored to a particular search engine keyword or phrase. Advertisers use Google Ads to bid on keywords that will trigger their sponsored ads. You may have also heard these ads referred to as PPC or pay-per-click.
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