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How to stand out and attract more business

Million Dollar Round Table (MDRT)

By Sandy Schussel Many advisors come to me after trying everything they can to get their stagnant business growing again. Often, they’ve already spent a lot of money on advertising, local sponsorships, expensive dinner seminars, training from top advisors and so forth — all with poor results.

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10 Weekend Reads

The Big Picture

Television ratings for the Iowa caucuses were terrible: CNN averaged 688K total viewers with 194K in the 25-54 demo sought by advertisers in the primetime hours of 8 to 11 pm, while MSNBC averaged 1.15 The digital investment advisor manages over $40 billion in assets for 800,000 clients. Fox couldn’t crack 2.8

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101 Ways Advisors Can Add Value And Attract Their Ideal Clients

Nerd's Eye View

Traditionally, investment planning has been at the forefront of how financial advisors add value for their clients. But, with the rise of index funds and the commoditization of investment advice, generating sufficient investment ‘alpha’ to justify a fee has become more challenging for advisors.

Clients 207
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101 Things That Advisors Actually DO To Add Value (Beyond Just Allocating A Portfolio)

Nerd's Eye View

Traditionally, investment planning has been at the forefront of how financial advisors add value for their clients. But, with the rise of index funds and the commoditization of investment advice, generating sufficient investment ‘alpha’ to justify a fee has become more challenging for advisors.

Fee Only 199
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How Financial Advisors and RIAs Can Use Facebook Ads to Generate Leads for $20 Per Lead

Midstream Marketing

By far, one of the most important reasons why financial advisors should make Facebook ads a core part of their online marketing plans comes down to the fact that it’s one of the most targeted forms of advertising available today. You know where they live and how old they are.

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How Financial Advisors Can Use The Google Local Pack To Boost AUM Growth

Midstream Marketing

This could be a potential goldmine for scheduling consultations with quality prospects ready to talk to an advisor. Can independent registered investment advisors get into the Google Local Pack? The second most significant factor after getting your Google Business Profile right and fully optimized is to get Google reviews.

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Weekly Market Insight – October 31, 2022

Cornerstone Financial Advisory

They reported multiple headwinds, including declining advertising revenues, loose expense control, and a slowdown in cloud growth. . FMG is not affiliated with the named representative, financial professional, Registered Investment Advisor, Broker-Dealer, nor state- or SEC-registered investment advisory firm.