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How Financial Advisors can Systematize Their Referral Process

FMG

Referrals are one of the best ways for an advisor to grow their business. In fact, referrals from clients, friends, or family account for 53 percent of new clients for advisors—the top source of new clients in 2022, according to a Cerulli report. Once it’s been systematized, it’s automated with check-ins every so often.

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A Primer on SEO and SEM for Financial Professionals

eMoney Advisor

It’s hard to imagine a time when you couldn’t go to the Internet to search for solutions. And while there is endless information available to help people answer their questions about money, financial professionals can position themselves online to reach those who are seeking additional support.

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Transcript: Joanne Bradford

The Big Picture

It’s an honor to be here. Barry Ritholtz : Well, it’s a privilege to have you, you and I had a conversation not too long ago, and so much of what you do is so interesting and so fascinating, and so beneath the radar of the average investors, you know, horizon. It was fun. They paid the ad salespeople.

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Transcript: John Hope Bryant

The Big Picture

BRYANT: Yes, it was a transformational experience to have this banker come in my classroom on several levels. BRYANT: Yes, it was a transformational experience to have this banker come in my classroom on several levels. John Hope Bryant is a fascinating entrepreneur and philanthropist. He has written five books with more coming.

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How to Create a Customer Persona That Fits Your Business

FMG

Knowing your clients and their needs is the first rule in the financial advisor field. You’re probably wondering what exactly a customer persona is and how it can help you as a business. The purpose of a customer persona is to provide advisors with a reference point to develop further marketing material.

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Financial Well-being As A Woman Of Color: Why It’s Critical

Clever Girl Finance

Your financial well-being as a woman of color is critical. Compared to your white counterparts, you face unique challenges impacting your ability to build long-term wealth. As a result, the stats around wealth-building for women of color are staggering. And the ability to build wealth has much to do with financial education.

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Marketing In A Crisis For Financial Advisors (Webinar)

Indigo Marketing Agency

Marketing In A Crisis For Financial Advisors (Free Webinar). The hardest part of getting new clients as a financial advisor is the lack of urgency that people have when it comes to their financial plan. Making it easy to work with you virtually 4. How to use the current crisis to multiply your best clients 2.