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Over the past decade, a growing number of advisors have expanded into offering comprehensive financial planning services, reflecting a shift that not only helps them stand out from (increasingly commoditized) portfolio management offerings but also supports clients' broader financial goals.
While many firms have historically relied on commission-based compensation methods – reflecting a sales-driven approach – financial advice has evolved with technological advancements and a greater focus on financial planning, with the Assets Under Management (AUM) fee emerging as the primary compensation model.
The typical prospecting process involves multiple meetings, and a fairly common response for advisors to hear after giving their 'pitch' is that the client needs some extra time to think about it. This sales technique involves asking a "negative" question such as, "Joining with a financial planner can be a really scary jump to make, right?"
In the 157th episode of Kitces & Carl , Michael Kitces and client communication expert Carl Richards discuss how advisors can alleviate a prospect's anxiety by setting clear expectations for the introductory meeting – both in terms of logistics and emotional preparedness. Read More.
Jennifer is the CEO of The Mather Group, an RIA based in Chicago, Illinois, that oversees $15 billion in combined assets under management and advisement for approximately 4,400 client households. Read More.
Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with a recent survey indicating that a majority of advisors are viewing new client acquisition as their primary challenge in the current competitive environment for financial advice (followed by compliance and technology management) and suggests (..)
As the financial advice industry began shifting from a sales-based model to a more sustainable asset management approach, advisors found their roles shifting along with it. Yet, even for advisors who understand the value of delegation, actually letting go is often easier said than done.
This month's edition kicks off with the news that the retail brokerage platform Robinhood is acquiring RIA custodian TradePMR, which appears to be less about Robinhood wanting to compete with the likes of Schwab and Fidelity in the custodial space and more about keeping the assets of its wealthier customers "on-platform" by giving them referrals to (..)
Instead, advisors can take a more direct approach in introducing the next steps to becoming a client during a discovery meeting to keep the momentum going and potentially increase the chances that the prospect will become a client.
Traditionally, investment planning has been at the forefront of how financial advisors add value for their clients. Combined with growing advisor (and consumer) interest in comprehensive financial planning services, the number of ways advisors can add value for their clients has expanded greatly.
Jim is the founder of MainStreet Financial Planning, an hourly, fee-only financial planning firm, and also created Procrastination Junction, a coaching program for fee-only financial advisors looking to improve their sales skills. Read More.
Tax-loss harvesting – i.e., selling investments at a loss to capture a tax deduction while re-investing the proceeds to maintain market exposure – is a popular strategy for financial advisors to increase their clients’ after-tax investment returns. With these three tools (i.e.,
The need for financial professionals to ask prospects and clients questions has a long history in the industry. One of the best ways to accomplish that goal is not to ask better questions, but to also ask engaging follow-up questions that build trust and rapport with clients.
The initial step towards the eventual sale of an advisory firm requires the seller to identify a well-suited counterparty, which can be challenging given the population of well-funded serial acquirers who have a material advantage over firm owners, many of whom have likely never bought or sold a business. Read More.
Training programs for new financial advisors have traditionally followed a sales-focused, sink-or-swim approach that primarily paid on commission for product sales. Some programs emphasize technical expertise, while others focus on communication skills needed to engage effectively with clients. Read More.
Kay Lynn is the President of Merit Financial Advisors, a hybrid advisory firm based in Alpharetta, Georgia, that oversees approximately $13 billion in assets under management for 26,000 client households. Read More.
When a financial advisor first opens their own firm, they often start with few (or no) clients and little revenue. letting a client go), it can help to have a ‘quitting coach’ to hold the individual accountable for their pre-commitment. And because actually following through on kill criteria can be challenging (e.g.,
When it comes to focusing on a niche for financial advisors, business owner clients can be an appealing target as they can have complex financial planning problems ranging from cash flow management to tax planning to acquisition strategies. An effective strategy for attracting business-owner clients is to engage with a CEO Peer Group.
This month's edition kicks off with the news that digital estate planning platform Wealth.com has raised a whopping $30 million in Series A funding, following on the heels of Vanilla's follow-on $20M capital round just a few months ago – which on the one hand reflects the anticipated enthusiasm for solutions that can help advisors efficiently (..)
A quick note on tariffs : Over the past few weeks, I’ve been putting together my quarterly call for clients. I understand that any VAT or sales tax is agnostic as to place of production, while tariffs are not. Its easy to get distracted by the chaos of random policies that have been coming rapid-fire at Americans.
And be certain to listen to the end, where David shares why advisors might consider doing a partial sale of their no-longer-as-profitable clients to give them lifestyle flexibility while monetizing at least part of their business (and then continue to serve the smaller group of remaining high-value clients with better profitability and fewer working (..)
According to the brokerage regulator, Laura Casey purchased securities in clients’ brokerage accounts when she could have avoided sales charges by using advisory accounts.
Listen as Peter Nolan, Head of Sales at Pontera, shares how his firm empowers advisors to offer holistic, integrated advice on all client assets, including 401(k) plans
The requirements to run a successful, growing advisory firm are often less about doing the technical work with clients and more about marketing value to get prospects in the door in the first place. Which means that advisors should not be expected to champion the planning industry alone when prospecting for clients. Read More.
The bank has struck an agreement to transfer clients and their assets from the unit known as Marcus Invest to Betterment, a $45 billion digital investment-advisory firm.
Many employee advisors gravitate toward service-oriented roles; this preference often stems from their initial motivation for entering the profession – wanting to help clients or perform the more analytical aspects of investing and financial planning. Rarely do they enter the field to be in a sales or marketing role.
Listen as Peter Nolan EVP, Strategic Sales & Partnerships, Pontera, shares how his firm empowers advisors to offer holistic, integrated advice on all client assets, including 401(k) plans
More and more potential RIA clients are turning to ChatGPT for quick, consolidated answersand I dont blame them. Search is indeed evolving. Why sift through keyword-stuffed blogs when you can get a direct answer curated from across the web? AI is improving the end-user experience, and we, as an industry, need to adapt. Deliver more value.
Charitably inclined investors can donate appreciated securities and avoid gains on the sale. Recently, several ETF sponsors have launched ETFs seeded in-kind by individual investors, creating a new channel for advisors who want to take advantage of Section 351 exchanges for clients.
Yet, while these advisors recognize the importance of business development to grow their firms, they are also very often intimidated by the process of adopting sales techniques to convert leads to clients. Core to the no-stress sales process is establishing trust equity with the prospect.
Cold calls, country club memberships, Chamber of Commerce networking, and referrals (from clients or centers of influence) were staples for growth, and determining how successful those sales-centric efforts were was rather straightforward.
(wealthmanagement.com) Data provider YCharts is for sale. citywire.com) Clients What are the odds some one will need long term care? citywire.com) Clients What are the odds some one will need long term care? wsj.com) Is your client a builder or avoider? kitces.com) The CFP Board a new AI-powered exam prep platform.
A common structure at many advisory firms is for the owner to handle most of the sales and prospecting, while employee advisors focus on delivering planning and analysis for existing clients. One of the most effective ways to do that is by directing the advisor toward a specific niche.
Ready to kick your sales strategy up a notch? Whether you're a seasoned pro or considering diving into entrepreneurship, we have 30 actionable tips to help you convert your prospects into clients! So let's dive in, demystify the process, and remove the “ick” from Sales!
In the rush to secure a new client, many advisors instinctively push for momentum during the sales conversation, often feeling the pressure to keep things moving forward.
Thats why I, Ken Leibow, Founder and CEO of InsurTech Express, have partnered with Nick Bowman, CFP, MS, CEP, Co-founder & Head of Sales at Xcela, to bring you this actionable guide on leveraging AI to enhance your practice.
The Best Content for Financial Advisors to Attract Clients in 2025 Does your blog feel stale? That might be why you’re not attracting new clients. Potential clients can see your face, hear your voice, and get a sense of your personality before they ever step into your office. Are your videos getting zero engagement?
One common sales tactic for financial advisors is to offer prospective clients a free (or low-cost) financial plan to demonstrate the advisor’s expertise and to let the prospect ‘test drive’ the advisor’s services.
By Matt Pais, MDRT Senior Content Specialist Even the most successful advisors appreciate the value of a good sales idea. When given these choices, clients contextualize the options and tend to purchase more. These are a few favorites from MDRT members: Prospecting tips Prospecting is a numbers game.
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