The Mental Accounting of Asset Allocation
A Wealth of Common Sense
APRIL 13, 2023
I’m currently maxing out my 401k, Roth IRA, and have roughly $45k in a taxable brokerage account. Via my company’s ESOP, my company’s stock has become 20% of my brokerage account even after selling a good chunk steadily over the past several years. A reader asks: I’m a 30 year old living in Brooklyn making $175/year.
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