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So we sat down and said, okay, like, could we build another engine of value? Engine 1 being in funds, and Engine 2 being advice. So we looked at those and said, well, we got to address those and we want to build this new engine of value with advice. Robert Bragg is our audio engineer. That seemed like enough.
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And Microsoft was an, an insanely good company to work for to learn how to work at an engineering led company. So I went to a company called Demand Media, which was sort of the first reverse engineering of the algorithm. Like a coupon, but it, it’s really a shopping search engine to find better prices.
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