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Ed is the president of Ed Slott And Company, a financial education company based in Rockville Centre, New York that offers seminars and newsletters for financial advisors and consumers focused primarily on IRAs. Welcome to the 437th episode of the Financial Advisor Success Podcast ! My guest on today's podcast is Ed Slott.
Seminar Marketing for Financial Advisors Guide to Seminar Marketing for Financial Advisors: Generate Endless High-Quality Leads Theres a reason some of the most successful and fast-growing financial advisor businesses spend a great deal of their marketing efforts promoting and hosting seminars. What is that reason?
Advisors must elevate their presentation chops when presenting at client meetings, educational workshops, or public seminars. However, many advisors struggle with transforming intricate concepts into accessible content and maintaining their clients interest throughout the presentation.
Update old prospecting methods like cold calling, seminars, and direct mail by making them feel fresh and personal. We can make old methods like cold calling, seminars, and direct mail better by using new ways of thinking. Transforming Seminars into Interactive Experiences Seminars used to be very important for financial advisors.
Based on insights from 200+ financial professionals nationwide, discover why 74% say seminars and referrals deliver the best ROI, how automation is helping advisors scale faster, and why only 8% are tapping into niche marketing (a major growth opportunity!). Where are top advisors focusing in 2025?
How Can Hosting Workshops and Seminars with Paperback Handouts Benefit You? Hosting helpful workshops or seminars can assist many financial professionals in becoming trusted experts in their communities. Offering free workshops and seminars is a good way to create excitement and get referrals.
You can do this by reading financial news, attending seminars or webinars, and consulting with financial professionals. Stay Informed and Educated Successful retirement investing requires staying informed. Keep yourself updated on market trends, economic indicators, and investment strategies.
Seminars don’t work. It’s social media, it’s webinars, it’s ever-presence out there. And again, it’s consistency. Staying power has been something that’s been really important for us. A lot of people say, ‘Oh that doesn’t work. Webinars don’t work.’ ’ You name it.
Later in the month, on October 29th, we partnered with Alecia Barnette, Senior Vice President of Sales, for a Long-Term Care Seminar. It was a heartwarming day, and even our Associate Wealth Advisor, Zach Vande Weerd, managed to get a photo with his wife, Hannah, and their adorable dog, Chief.
David is a frequent lecturer at professional education seminars. He is regularly interviewed for trade and news periodicals, including The Wall Street Journal, The New York Times, Lawyer's Weekly, Registered Representative, Financial Advisor, Worth and Bloomberg Wealth Manager magazines.
Bridge Online to Offline Offer top-tier prospects a 1:1 coffee meeting or exclusive invite to a local seminar or lunch event. Nurture Sequences That Build Trust Space out follow-ups over 4–6 weeks with educational content and success stories. Position yourself as a resource, not a salesperson. This personal touch moves conversations forward.
Educational Marketing Webinars, seminars , and lunch-and-learns are still some of the most effective tools for attracting new clientsespecially in niches like retirement planning. Educational seminars tend to bring a great ROI. Webinar Spotlight: Marketing to CPAs: Get Their Attention & Earn Trust 2. People crave education.
So from a publishing an academic perspective, it’s really good, but it’s just a, a little bit different in the sense that it is not, of course having the same environment, the same seminars and for that matter, the same people of course that are in the us.
I’ve been doing dinners, lunches and seminars for clients and encouraging them to bring people they know along and they can learn for free. If you could be the conduit, be the person the writers come to for these answers, it takes away the cudgel of stiff-faced dinner seminars. Devin Carroll is a social security specialist.
David is a frequent lecturer at professional education seminars. He is regularly interviewed for trade and news periodicals, including The Wall Street Journal, The New York Times, Lawyer's Weekly, Registered Representative, Financial Advisor, Worth and Bloomberg Wealth Manager magazines.
wsj.com) Investing What it's like to attend one of those investment seminars at a fancy steak house. (morningstar.com) Maybe retirement should be indexed to healthspan not lifespan. advisorperspectives.com) 401(k) contribution rates are ticking higher. apexmoney.com) The case against Bitcoin.
FinGrad launches 10 City Trading Seminar Series to Deliver Trading Insights from Experts in Options Trading, Crypto Trading, Algo Trading, Technical Analysis, and more. Following the success of InvestIQ across three cities, FinGrad is now bringing TradeIQ to 10 cities across India.
How Social Security Seminars Convert Prospects Social Security remains one of the most in-demand topics for pre-retirees. Offering a no-pressure, information-rich seminar positions you as a helpful expert rather than a salesperson. Attendees leave feeling more secure and often more loyal to the advisor who prioritized their safety.
And I, you know, look, I cold emailed her when I was at Stanford to try to ask her to be my master’s advisor and was fortunate that she at least gave me a chance to go speak to her in person and convince her to do that.
By Bryce Sanders Zoom events are fine, but people still want to engage in person, including at seminars. As much as people want to step away from Zoom and go to in-person events, though, seminars not done well could yield disappointing results and be an inefficient use of your marketing and prospecting time as a financial advisor.
By Bryce Sanders With surprisingly little effort, there are many ways you can enhance your in-person seminars or speaking engagements. One of the advantages of training financial advisors for many years is people proudly share what has worked for them. Let us look at several of these ideas.
Inviting prospects to a seminar is a good strategy to meet halfway. Let’s look at 10 ways you can increase the chances your invitees will attend your seminar. They are present in person, which shows a degree of interest.
What's unique about Troy, though, is how his firm's emphasis on driving organic growth through a multi-pronged marketing strategy, including a radio show, in-person seminars, and most substantively and scalably, a YouTube channel, that has allowed the firm to grow its AUM from $85 million to $750 million during just the past 5 years.
Also in industry news this week: Legislation working its way through Congress would allow for electronic delivery of documents to clients of advisors and other financial services firms by default, though it has been met with some opposition While RIAs have outpaced wirehouses in terms of client asset growth and headcount, industry consolidation has (..)
Those that want to sell you a newsletter or a seminar or some product to show how to become rich (but do not earn their living that way) have revealed the flaw in their pitch. Those rare folks who day-trade, or flip houses, or garner passive incomes as a route to wealth 1 are busy doing those things.
Seminar Marketing Tips for Financial Advisors: A Seminar or Webinar can be a great tool not only for sharing your expertise as a financial advisor but also for building credibility and securing potential clients; however, a Seminar won’t do you any good if no one attends. So, you’ll need to […].
Referrals can play a vital role in the growth of financial advisory firms since finding prospective clients via referral requires virtually no hard-dollar costs, and it takes only a fraction of the time needed for other marketing channels like social media, blogging, and seminars.
Referrals can play a vital role in the growth of financial advisory firms since finding prospective clients via referral requires virtually no hard-dollar costs, and it takes only a fraction of the time needed for other marketing channels like social media, blogging, and seminars.
For some, this means acquiring more credentials, while for others, it can mean devoting more time reading books and articles, listening to podcasts, and/or attending workshops or seminars.
Question from a subscriber: “ I’ve been giving seminars the local library. ” Here are some seminar marketing tips for financial advisors who want to get new clients and develop relationships with their community. Weave your pitch into the seminar in a natural way through stories. Ready to go get ’em?
They only want you to deliver preapproved, “canned” seminars. Speaking is fun, but filling the room for a seminar is hard work. She distinguished between two similar options: Seminars. You may face two challenges though: Compliance. Building the audience.
What's unique about Andy, though, is how, shortly after launching his practice, he created a Facebook group so that he could share his expertise directly with the types of clients he wanted to serve… which unexpectedly became so successful, that in just two short years, he reached the client capacity goal he set out as he went from $0 in AUM (..)
2) The two-seminar strategy. I host two types of seminars. The other is a lunchtime seminar on the weekend for clients to bring their family and friends. During the seminar with professionals, I ask attendees to exchange business cards and talk about what they do so they become more comfortable with each other.
My guest today will discuss how he and his team have unlocked the power of seminars, giving advisors and firms opportunities to make a lasting impression and turn intrigued prospects into clients.
We also talk about how John's firm's marketing specifically emphasizes how Federal employees are unique (and thus why his firm is better suited than more generalist advisors to meet these clients' planning needs), how John's firm long used a radio show to demonstrate their expertise and encourage prospects to attend an in-person seminar put on by his (..)
So, whether you’re interested in learning about how Emily eventually learned how to say ‘no’ to more work and ‘yes’ to a better work/life balance, how Emily leveraged 401(k) educational seminars and webinars to gain rollover opportunities, or how, by finally advocating for herself, Emily found the ideal position for her, (..)
We are thrilled to announce that our Wealth Advisors, Edzai Chimedza, CFP® and Franklin Gay , CFP®, EA will be leading two Financial Planning Seminars at Nova Southeastern University. These seminars, scheduled for Friday, April 12th and Friday, May 3rd at 11 a.m., will cater specifically to the students of the dental school.
To register, visit: [link] To learn more about Marianela: [link] To learn more about Joshua: [link] The post The Estate Planning Seminar – Monday, 2/27/2023 at 5:00 PM EST Live appeared first on www.tobiasfinancial.com.
I’ve been through several excellent management training courses and seminars during my 25+-year career serving the advisory profession. But I always walk away with the feeling that I’m too nice.
Now imagine you did a seminar targeting the general public and you filled the room. Sometimes agents and advisors hold seminars with an educational theme, but without the message of, “Here is how I can help you.” People still do seminar mailings. It attracts the target audience. What are you going to tell the other 95%?
In this episode, we talk in-depth about Terry’s approach to gaining more referrals (and minimizing any need for other prospecting efforts) by asking clients to commit in their initial introductory meeting that they would provide him a referral in the future if they found his financial planning recommendations to be valuable… and then followed (..)
It might be new courses I want to take, compliance seminars and so forth. My wife works on this with me as well. Here are some of the things we look at: Career. I look at any career development I want to do for the upcoming year. Also, what do I need to do to get my staff upskilled? How’s my revenue?
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