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How Financial Professionals Can Meet Clients’ Personalization Expectations

eMoney Advisor

Financial professionals are often guided to group their clients and prospects in accordance with segmentation guidelines. And this is a great starting point when trying to determine the best products and services for your specific client base. As a result, consumers are experiencing financial stress.

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Building Brand Trust in Our “New Normal”

AdvisorPR

In the financial industry, these catalysts have expedited many changes that were already in motion, from adopting new technologies to providing more inclusive holistic services that account for all aspects of life. In marketing communications, brand trust has become more important than ever.

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Should the CFP Board police financial advisor “bad apples”? The debate continues! (Part Two)

Sara Grillo

We’ll discuss these questions: The CFP Board has specifically stated that it wants the CFP® mark to be a requirement for anyone who practices financial planning. The debaters are: Robert Wright, CFP®, a financial consultant with Advocacy Wealth Management. For those of you who are new to my blog, my name is Sara.

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