Word of Mouth is a Force of Nature
AdvisorPR
OCTOBER 28, 2020
Identifying COIs to force it in your direction. We all know referrals are the most impactful way to grow your business. An endorsement from someone you already like and trust goes a long way in getting you to want to take the next steps with the recommended vendor. Whether it’s a car repair, new restaurant or the latest show on Prime Video – if someone in your trusted network says to do it, they’ve already done half the work for you – the research.
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