Indigo Marketing Agency

JANUARY 3, 2024

Innovative and value-driven, the Indigo Advisor Club offers a suite of cutting-edge marketing tools, aimed to empower financial advisors to achieve greater online visibility and client engagement. Webinar registration found here. Delve deeper at indigomarketingagency.com.

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JULY 20, 2022

As a financial advisor, generating leads you can convert into clients is essential. Read on and find out how our 4 Digital Lead Generation Strategies for Financial Advisors can help you! And targeting every potential client is not fiscally or physically viable – let alone effective. Define Your Niche.

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JUNE 22, 2022

Advisors use marketing as a way to grow your business and increase clients. Now as a financial advisor, your marketing might look different compared to someone in the insurance field or the grocery game. Having a plan allows you to interact with them directly easily and in turn, increases the likelihood of new clients.

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NOVEMBER 22, 2022

11 Lead-generation Tools for Financial Advisors to Help Build Your List via Three Crowns Marketing. Content marketing is so important for advisors looking to gain new prospects and connect with existing clients, however, it is often easier said than done. Book a Demo to Find Out More. Run an email campaign.

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AUGUST 16, 2022

Four Marketing Cornerstones for Advisors via Advisor Perspectives. As a financial advisor, building and growing a sustainable business requires developing a strong marketing foundation. So, in order to attract qualified leads and convert them into clients, it’s important to create marketing tactics that work.

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OCTOBER 25, 2022

From the biggest mistakes that advisors make on social media to image optimization, giving great feedback on content and more, be sure to check out this spook-tacular roundup. . 5 Mistakes Financial Advisors Make On Social Media via Advisorpedia. Use them when talking with clients and prospects. Well, struggle no more.

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AUGUST 29, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. A Content Repurposing Workflow for Financial Advisors via Three Crowns Marketing With nearly 5 billion people on the internet around the world, how can you stand out? Read more here.

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JANUARY 31, 2023

Content Marketing Analytics: 3 Metrics Financial Advisors Should Be Tracking via Three Crowns Marketing In this post, Justine Young expands on the saying, “content is king” and shares that “content and strategy and execution and data analysis are king.” How Often Should Financial Advisors Send Emails? (4

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BlueMind

FEBRUARY 11, 2022

Client onboarding is one long and painfully exhausting process with which every financial advisor around the globe would unanimously agree. Although client onboarding typically is a process of welcoming new clients into your business, “welcome” isn’t the right word to describe the actual process.

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JULY 4, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. Top Marketing Trends for Financial Advisors in 2023 via Advisorpedia In any industry, if you want to stay ahead of the curve, then it’s important that you’re keeping up with trends.

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AUGUST 15, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. This financial advisor makes getting leads from social media look like a piece of cake! And as you know, we think social media is an incredible place to boost lead generation! Give it a listen here.

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JULY 12, 2022

This roundup is a good one, full of some great articles on niche marketing tips, social media content prompts, client communication tips and much more. 5 Niche Marketing Tips For Financial Advisors (With Tyler Hackenberg) via The Podcast Factory. 5 Tips for Client Communication During Times of Volatility via Advisorpedia.

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SEPTEMBER 6, 2022

How Can Financial Advisors Create and Use Personas? Think about some of your favorite clients that you already serve…what do they have in common? Ask these five questions to help you create and use a persona: Who are my favorite current clients. What are the demographics of your current core clients?

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JULY 25, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. Using your Name, Image, and Likeness to Differentiate as a Financial Advisor via Red Zone Marketing Over the past couple of years, NIL (Name, Image and Likeness) has become a big part of sports.

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SEPTEMBER 13, 2022

Financial advisors are incredibly busy, so many times social media and marketing get put to the wayside. Episode 110: Introducing New Tech Into Your Practice, and Your Clients Lives via The Advisor Lab. Tune in to learn how you can boost the client experience and get more time back in your day. 375) via ProudMouth.

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JUNE 27, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. Have A Tale To Tell via Financial Advisor Magazine If you’re looking to connect on a more personal level, then story-telling is a great way to do this. Read more here. Read more here.

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APRIL 25, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. It’s a crucial time in the financial industry, and they break down how you can capitalize to get the most out of your marketing. Give the podcast a listen here. Read the full article here.

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Midstream Marketing

MARCH 8, 2023

I was just in a meeting with a client the other day, who wanted to move the writing of his blog content in-house so he could write it himself. We had been using an amazing copywriter, a veteran writer in the financial advisor space for over 20 years. How can ChatGPT Benefit Advisors? What is ChatGPT?

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FMG

APRIL 4, 2023

Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. FMG Unveils AI-Powered Social Media Caption Engine via Financial Advisor Magazine Social media marketing is a great way to connect with current clients while attracting prospects. Get your guide here.

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MARCH 21, 2023

6 Easy Ways to Optimize Your Financial Advisor Website via Three Crowns Marketing Your website serves as your “digital office,” so how can you ensure that you are making a strong first impression? Here are six easy ways to optimize your advisor website and create a stronger online presence. Well, struggle no more.

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MAY 9, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. Here are 3 Tips to Get You Started via Three Crowns Marketing As a financial advisor, you need to create content that really connects with your audience, and starting a podcast is a great way to do this.

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MAY 2, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. Here are 3 Tips to Get You Started via Three Crowns Marketing As a financial advisor, you need to create content that really connects with your audience, and starting a podcast is a great way to do this.

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AUGUST 22, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. The Niche Marketing Strategy for Financial Advisors via Advisorpedia In the competitive financial industry, it’s essential that you are standing out in the crowd. Learn more here.

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JANUARY 3, 2023

How to Use Landing Pages and Blogging to Generate Leads for Your Advisor Website via Twenty Over Ten. Landing pages and blogs are some of the best ways to gain traction and bring in new clients and prospects. How Modern Technology Connects Clients With Financial Advice With David Melhorn (Ep. Book a Demo to Find Out More.

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MAY 16, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. How to Create a Client-Attracting LinkedIn Profile via RedZone Marketing LinkedIn is an incredible play to connect with your audience. Learn how here. Get the infographic here. Well, struggle no more.

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MAY 9, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. 15 Marketing Ideas for Financial Advisors Looking to Grow in 2023 via Three Crowns Marketing Are you a financial advisor looking to grow your business? Learn more here.

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FEBRUARY 7, 2023

8 Email Personalization Strategies Financial Advisors Can Use To Improve Engagement via Advisorpedia Email marketing is an incredible way to reach your audience, with an ROI of $42 for every $1 spent. Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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NOVEMBER 8, 2022

Be A Video Star via Financial Advisor Magazine. Susan Theder caught up with Financial Advisor Magazine to discuss why video works for advisors, the tools you need to use and much more. 4 Video Marketing Ideas for Financial Advisors via Advisorpedia. Book a Demo to Find Out More.

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NOVEMBER 29, 2022

With tips on why you need buyer personas, marketing moves for financial advisors in 2023 and more, this one is worth a read. . 6 Winning Marketing Moves for Financial Advisors in 2023 via Three Crowns Marketing. So, as a financial advisor, how can you grow your business and succeed in marketing? via iMPACT.

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AUGUST 23, 2022

Why Approachable Content Strikes The Best Tone for Building Loyal, Happy Clients via Perfectly Planned Content. Will being “approachable” make your clients think less of you? What do financial advisors need to consider when adopting an approachable angle? 373) via ProudMouth. Well, struggle no more.

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FEBRUARY 28, 2023

Content Marketing for Financial Advisors via Advisorpedia Content marketing is such an important part of your overall marketing strategy, so how can you integrate it into your strategy? 10 Financial Advisor Marketing Strategies to Grow Your Business via Twenty Over Ten How can you grow your business as a financial advisor?

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SEPTEMBER 24, 2024

A character (your client) faces a problem, meets a guide (you), and is presented with a solution that leads to transformation. Sean’s site is a perfect example of focusing on the client as the hero using “you” statements, rather than making the company the focus with “we” statements. Ready to add some personality to your website?

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JUNE 13, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. The Financial Advisor’s Guide To Writing Blogs That Grab Your Audience’s Attention via Advisorpedia Writing and publishing educational blogs on your firm’s website is an incredible investment.

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NOVEMBER 1, 2022

Managing engagement and communications with your followers helps turns your social media audience into brand ambassadors or even clients. Knowing your clients and their needs is incredibly important, but how well do you really know your customers? What is PESO and How Can Financial Advisors Use It? Click-throughs.

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MARCH 14, 2023

Use Market Intelligence to Take the Guesswork Out of Prospecting via RedZone Marketing Prospecting is much easier when advisors take a narrower approach. And luckily, your ideal clients probably reside in a narrow niche or in a readily identifiable market based on demographics, careers, interests and shared financial concerns.

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MAY 23, 2023

We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. Advisors, Step Away From the Hard Sell With Samantha Russell and Susan Theder (Ep. 415) via ProudMouth When it comes to working with a financial advisor, what is something that clients want?

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FEBRUARY 21, 2023

How Financial Advisors Should Use Video: Top Tips To Getting Started via Twenty Over Ten Video is an incredible tool to use in your marketing, as it not only provides useful information but it “humanizes” your brand and allows others to learn more about you and your business. And one of those tools is ChatGPT.

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