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Should you cancel your CFP designation?

Sara Grillo

Despite the incidences mentioned in #5, the CFP Board has spent millions in advertising telling consumers they should always trust a CFP® professional and if they don’t have the CFP designation you just don’t know about their integrity. Wright argues that context is everything and that advertising on its own does that create harm.

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Transcript: Aswath Damodaran

The Big Picture

It’s not a great advertising model — RITHOLTZ: Right. DAMODARAN: — partly because what makes it attractive, which is limits on characters, also limits you in terms of advertising. RITHOLTZ: — just sell enough advertising so it’s a break even. People are hitting and running. RITHOLTZ: Right.

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