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You should work on website development, search engine optimization (SEO), and social media marketing. Because of new rules and compliance needs, financial advisors must make sure their marketing activities meet industry standards. Make your website easier for search engines to read. A strong online presence is very important.
The amount of allocation that people put into private markets certainly depends on people’s risktolerance. Justin Milner is my audio engineer. And individual investors, we think, in many instances, can benefit to having access to a strong performing asset class like the private markets. This is an illiquid asset class.
There are a few people in the world who are more knowledgeable about the management of asset managers and what it’s like to actually run a global organization and interact with lots of aspects of the business of finance, whether that’s acquisitions or compliance, or dealing with all the legalities of multi-jurisdictional regulations.
There are a ton of expenses, and they’re getting higher with compliance and marketing and reporting and investor relationship, et cetera. And the main one is that it used to be that hedge funds were populated with risk-tolerant investors. Justin Milner is my audio engineer. MIELLE: Exactly. RITHOLTZ: Right.
And my dad had always said, as many young kids get this advice, doctor, lawyer, accountant, engineer. Risk appetite was changing. They have a different liability structure, different investment goals, different investment risktolerances, and we have different teams. I graduated college, realized I needed to get a job.
00:10:47 [Speaker Changed] So in the additive services that Orion offers now are financial planning, compliance, CRM services, risk and analysis portfolio construction and advisor portal and investor portal. And if you can engineer around a person, you can penetrate almost anything. John Wasserman is my audio engineer.
And I got to college and I was like, oh, I’ll just be an engineer. And then when I got to Capital Group, obviously I was under compliance, they were like, you really can’t be talking about stocks online. And the Army Corp of Engineers come in and they rebuild it. Like I’ll, you know, do that path.
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