Remove B2B Remove Communication Remove Taxes
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Why Short-Form Financial Advisor Video Marketing Is Fueling Growth

Indigo Marketing Agency

Whether youre sharing a quick tax tip or answering a common financial question, short-form video helps you meet your audience where they already arescrolling on social media, looking for helpful content. Thats a huge shift and shows just how much short video is gaining ground in the B2B world.

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Transcript: Joanne Bradford

The Big Picture

And so they have done that and they’re a B2B company right now. 00:32:57 [Speaker Changed] Tax day was Monday, tax day was, what 00:32:59 [Speaker Changed] Did I forget? And what do you do in that situation and how do you communicate that to your, to your boss, your manager, in those kinds of environments?

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Transcript: Ramit Sethi

The Big Picture

It was sort of earlier than Google Docs, and it was a Wiki, now it’s sort of pivoted into B2B. SETHI: When I show people for example that if you take a mortgage, you might as well just add on 50 percent to that mortgage to account for taxes, interest, maintenance, opportunity costs they are shocked they can’t believe it.

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Transcript: Jim O’Shaughnessy on Infinite Wisdom

The Big Picture

But with me, it’s always more like I’m fascinated by the thought or the message that’s being communicated. And then when we saw that the customization that the tax management, that all of that would be really appealing to not only our advisors but to our advisors clients. The, the tax side of it was a game changer.