Advertising Certification Clients Executive Compensation 
Sara Grillo
SEPTEMBER 12, 2022
A $100 increase in the CFP annual certification fee spurred an industry outcry, leading many to question whether the designation is worth it or not. Salaske says that having the CFP designation was never a requirement in anything he did to advise clients. He uses the example of Doritos advertising during the Super Bowl. #8
The Big Picture
APRIL 11, 2023
It’s not a great advertising model — RITHOLTZ: Right. DAMODARAN: — partly because what makes it attractive, which is limits on characters, also limits you in terms of advertising. RITHOLTZ: — just sell enough advertising so it’s a break even. People are hitting and running. DAMODARAN: Right.
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