Why Advertising “Conflict-Free” Advice Could Violate The SEC’s Marketing Rule
Nerd's Eye View
OCTOBER 30, 2024
However, in a landscape where the number of fee-only, fiduciary advisory firms has grown – making "commission-free" less of a differentiator for any one firm – it's worth questioning whether it makes sense for firms to describe themselves in terms of their relative lack of conflicts of interest at all.
Let's personalize your content