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Adjusted for Risk: Which Asset Classes Can be Best-Optimized Through Actively Managed Investment StrategiesAdjusted for Risk: Which Asset Classes Can be Best-Optimized Through Actively Managed Investment Strategies

North Square Investments CEO Mark Goodwin discusses the impact active ETFs have on the active management and ETF spaces.

Ryan Nauman, Market Strategist

February 25, 2025

Zephyr Market Strategist Ryan Nauman sits down with North Square Investments CEO Mark Goodwin to talk about the trends in active investment management.

Mark shares some of his insights about the impact active ETFs have on the active management and ETF spaces. He also highlights some of the key features he looks for in an active manager when conducting due diligence and what are asset classes that provide opportunities for financial advisors to locate outperforming active managers.

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About the Author

Ryan Nauman

Ryan Nauman

Market Strategist, Zephyr

As Zephyr’s Market Strategist, Ryan Nauman provides thought-provoking analysis and research on market trends across asset classes, sectors, and regions to help empower better asset allocation strategy decisions. His ability to navigate complex market dynamics and identify emerging trends has made him a trusted voice among investors and industry professionals alike. He is an accomplished investment strategist who has spent the last 22 years in the investment management industry, ranging from working with plan sponsors, managing the investments of retail investors, and providing actionable thought leadership to investment professionals.

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