Tech Marketing, Copywriting & Modern Management

Welcome back to another episode of the richer geek podcast. I am very happy to have with us all the way from England. Matthew Stibbe. And he is a serial entrepreneur, marketing maven. I'm not sure what he doesn't do. But he’s very good at marketing campaigns. He is the current CEO of Articulate Marketing, which is a UK marketing agency specializing in the tech sector. And he was also the CEO of intelligent games. So, he's not only a tech person, but he's a gamer. He was the founder and CEO of a 70-person computer game company where he designed games for Lego produced two games based on Dune.

 

In this episode, we’re discussing…

 

  •        [2:10] His credentials and his geek tendency

 

  •        [3:01] Tech Marketing and his experience on website design

 

  •        [9:23] The importance of the correct inbound marketing

 

  •        [11:21] How important is the copywriting

 

  •        [15:14] How he can help on the sales acceleration after all it’s done

 

  •        [19:46] What is a ‘B Corp’ and why should I care?

 

  •        [24:11] How does he manage remote workers?

 

  •        [29:10] How does he keep employees happy

 

  •        [32:01] About his website called: www.geekboss.com (Modern management)

 

  •        [34:50] How does he develop and design games? He designed games for Lego

Resources from Matthew

Articulate Marketing | Geek Boss | Vincarta | LinkedIn

ABOUT MATTHEW STIBBE

He is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and Contributed to Wired, Forbes and Popular Science.

Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computergames company where he designed games for LEGO and produced two games based on Dune.

Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss. com, about marketing at www. articulatemarketing.com and wine at www.vincarta.com.

Nichole Stohler