Financial advisors have many tools to assist them in marketing their businesses and reaching new potential clients. This includes blogs, websites, videos, and much more. But search results ranking is one of the most crucial elements of successfully marketing a firm. If you can rank high on the search results page you’re doing well.
That’s where our friend SEO comes into play. Of course, SEO or Search Engine Optimization is the optimization of a site’s content and link popularity to boost findability. The main goal is to place highly on the search results page, aiming for the first or second page.
For this reason, we’re here to share with you, some of the top-ranking SEO keywords for financial advisors. In addition, we’ll also be sharing some ways to use these keywords on your very own advisor site.
Financial Advisor Top SEO Keywords
- financial advisor
- best financial advisors
- financial advisor near me
- what does a financial advisor do
- personal financial advisors
- how to find a financial advisor
- financial advisor cost
- independent financial advisors
- how much do financial advisors cost
- financial planner
- certified financial advisors
- financial consultant near me
- local financial advisor
- financial advisor fee
- licensed financial advisor
- investments advisor
- retirement advisor
- private wealth advisor
- fiduciary financial advisor
- online financial advisor
- how to choose a financial advisor
- finding financial advisor
- mutual financial advisor
- financial advisor meeting
- registered financial advisor
- financial advisor definition
- equitable advisors
- financial advisor online
- is a financial advisor worth it
- financial advisor quote
How to Use These Keywords
Next, the really important part is knowing how to make use of these words. Coming up with keywords is just the first hurdle. Actually using them to boost and optimize your SEO is what really matters when it comes to ranking high.
Reverse Searching Keywords for Ideas
Reverse searching is a common tactic when it comes to effectively using keywords. This is the process in which one searches a keyword or keyphrase on a search engine and examines the results. The reason this is useful is that the links that appear on the search results are the most popular sites for the searched word or phrase. Whats more is as a financial advisor, you can test out keywords/phrases you want to blog or create videos on and see how it ranks. It can also be used to see what article titles are taken.
Use this method to test the waters for an idea you might have or find something to be inspired by. Reverse searching is a great tool to keep blogs fresh and ideas flowing. Test it out for yourself and see what you can find.
Optimize Website Pages
Next, let’s focus on your advisor website. You’ve done your research on keywords and have found yourself using reverse search to come up with blog topics. It’s time to start using those keywords to optimize website pages for SEO. The more your pages rank for SEO, the more likely you are to rank high in the search results.
In this case, skim your pages and read through your copy. See where you can fit in keywords organically without them seeming out of place or forced. The most difficult part of this process is finding a good balance between normal copy and keywords. Search engine algorithms are able to tell when keywords are being used to try and manipulate SEO, and that can negatively affect your site score. The best advice is to add what makes sense and reads well. Make sure your content flows well, and words and phrases aren’t forced.
Some pages can also be created to help target specific keywords. For example, FAQ and fee pages can help you rank for common terms like “What does a financial advisor do?” or “How much does an advisor cost?”
Effectively Use Keywords in Content
Equally important is content, a driving force on any advisor’s website. Without content, websites are very unlikely to rank highly and attract new clients and potential leads. For this reason, you’ll see many advisors adopting different types of content for their sites. Everything from blogs, videos, eBooks, and more.
Undeniably, when it comes to content, keywords are a benefactor that can’t be overlooked. For blogs, using keywords in titles and subheaders is a driving force for optimizing SEO and ranking high in search results. The same can be said for eBooks and videos. The more effectively you’re able to fit in keywords, the higher you’ll rank on the SEO front.
As shown above, FMG allows users to customize title tags and description tags which helps to optimize SEO. Even if you’re not on the FMG website engine, most site creators allow for adjustments to certain tags to boost SEO. If you want to know about Page-Specific SEO, check out this FMG Knowledgebase Article.
We grow your traffic, so you can grow your business. Check out our suite of SEO tools to help you stand out in search results today.
