A Net 17 Percent Say They Will Spend Less This Holiday Season

Graphic courtesy of Morning Consult

A Morning Consult offers a First Look at Consumers’ 2022 Holiday Plans

Key Takeaways 

  • Financial Service: To avoid going into debt this holiday season, consumers are being smarter about budgeting in advance and are more likely to favor a BNPL approach to cover holiday expenses over opening a new credit card. Though shoppers are feeling inflation’s pinch, spending levels will look similar to last year. 
  • Retail and E-Commerce: Consumers will be looking for the best deals and making compromises so they can keep their holiday spending in check. While that may have previously been good for Black Friday retailers, less than half of shoppers plan to to take advantage of the sale event. 
  • Travel and Hospitality: Travelers will need to make tradeoffs to combat cost concerns. Americans are looking forward to holiday travel after two years of scaled-back celebrations, but cost has replaced COVID as an influential factor. To avoid overspending, travelers plan to shorten trips, bunk with relatives and leverage points and rewards to cover costs. 
  • Food and Beverage: Purchasing holiday groceries will be a stressor for some, but most feel excited about celebrations. Despite inflation, most consumers plan on sticking to a consistent foods and drinks budget. Hosts from different generations approach their holiday celebrations differently, an important factor for brands to consider.  

Stressed Over Groceries 

Looking for Deals 

  • As a result of inflation, 82% of shoppers say they intend to look for more deals and discounts, while 72% plan to look for less expensive alternatives. 
  • Millennials, the generation most worried about their finances this holiday season, are most likely to seek these lower-cost tradeoffs.  

56 Percent Plan to Give Gift Cards 

Gift cards are practical. But cash is even more practical. 

Regarding gift cards, I wonder “why bother?” 

You give a gift card and get a gift card. Why not just stop the exchange and say Merry Christmas, Happy Holidays or whatever greeting you prefer?

OK , if its a targeted gift card to a sporting goods specialty store the money goes to an designated idea. But what if the recipient would rather have something else?

Things like Harry & David fruit baskets, Omaha Steaks, and numerous cheese shops are ridiculously expensive for what you get. 

My suggestion, other than gifts for your kids: Just stop. And tell your kids you don’t want anything other than to see them more often if that is indeed the case. 

Buy Now Pay Later 

BNPL vs Credit Card 

I don’t understand this pairing at all. What does difference does a new credit card vs an old one make? 

OK. For those who carry a balance, the initial purchase on a new card does not have interest for a month.

But if you are carrying a balance month after month, you are already spending too much. 

Will You Spend Less or More?

Mish Suggestions and Tips

If you routinely carry a credit card balance, then look in the mirror and admit that you are a sucker. 

Instead of giving or getting presents pay down your debt.

BNPL is a trap. You pay in installments, but with few exceptions you will be paying built-in credit fees that may be even worse than credit card fees. 

Stressed over holiday groceries? Then make lasagna or stuffed shells or something you don’t normally cook to make it special. Jumbo shells stuffed with ricotta cheese and pepperoni bits would probably look special, be very inexpensive, tasty, and provide as many leftovers as you want. 

Slice and cook the pepperoni first and drain the grease. You can put some pepperoni inside each shell or cover the tops of the shells with pepperoni and a layer of mozzarella cheese. 

Want another food suggestion? Try Rock Cornish hens stuffed with rice instead of a big turkey. 

If you are stressed over groceries, then you have to be stressed over everything else as well.

My number one stress-reducing recommendation is simple: Just stop the gifts except for the kids, and then don’t splurge.

Other than the kids, only buy what you can afford and would have purchased anyway. Then wrap it up if you want, and give it to yourself tagged from whomever. Then you get exactly what you want, no exchanges necessary. 

For many, exchanging gifts is a stressful waste of time, energy, and money. So stop!

But if you can afford to exchange and it makes you happy, then go ahead. Be happy.

This post originated at MishTalk.Com

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Salmo Trutta
Salmo Trutta
1 year ago
Home – Chapwood Index
8dots
8dots
1 year ago
Retailers, suppliers and mfg stretch their bills. Instead of paying on time. They are delinquent, everybody is delinquent. The good ones are gone. Net 30 became 90 days/120 days. 90 days became a new norm. Jan 10 terms are better than sending net 30 days to collection agencies. Losing a customer, even bad ones, is worse than return for credit. RE vacancies are the worst. If Xmas is bad as the polls suggest, retailers, suppliers and mfg will survive it, because they became conservative, preempted recession. Those who have only few customers are the most vulnerable. After losing 10% – 30% of their ledger, they might not survive.
8dots
8dots
1 year ago
XLE might be in troubles, powerball ==> never.
Avery
Avery
1 year ago
If 2022 4Q holiday shopping is down then perhaps Waste Management’s landfill numbers in 1Q2023 will also be down.
Zardoz
Zardoz
1 year ago
Reply to  Avery
Most of the crap we manufacture and bury is purely for entertainment.
RonJ
RonJ
1 year ago
Reply to  Zardoz
I used to help manufacture the edited masters of a lot of TV shows that went to DVD or Blu-ray.
RonJ
RonJ
1 year ago
Reply to  RonJ
Zardoz, were you entertained?
Speaking of entertainment, we worked on a remastering of That’s Entertainment for video release. Gene Kelly (Singing in the Rain) came over to do some voice over work, not long before he passed. Didn’t get to meet him, but got a glimpse of him when he came out of the audio booth.
Rbm
Rbm
1 year ago
More crap is most xmas gifts. I tell people you dont have to get me anything. If so get me something that will disappear. Few steaks lottery tickets etc.
for direct fam stocking stuffers santa etc. i will hold off on buying things i need them let “Santa” know.
call me bah humbug but there are problem 8 coffee mugs in the cabinet i would like to trash. Maybe ill give them as gifts.
Zardoz
Zardoz
1 year ago
Reply to  Rbm
Jesus wants you to help hit those Christmas numbers!
MPO45
MPO45
1 year ago
I am spending heavily on powerball tickets. Why not go from millionaire to billionaire?
MarkraD
MarkraD
1 year ago
It feels like there are two realities.
The political pundit/Data cruncher reality says we’re screwed.
Then, there’s the real reality.
I mentioned a friend, business owner, who works in residential service who has been breaking all time sales records for 3 years, now has a year’s work in backlog (cannot get enough labor) and at least 90% of the work is financed, which makes his business especially sensitive to rates due to credit/finance.
He called to say “Hi” tonight, in chat I asked how his sales were in light of increased rates, being sure to emphasize sales, not existing pipeline.
In a word, he said “insane”, “it hasn’t slowed down the slightest”.
My own business is also fine, I’m just not as credit dependant as his is.
So, sure, I guess the “data” tells us we’re screwed, but reality, at least in my circle, is entirely different.
MPO45
MPO45
1 year ago
Reply to  MarkraD
It is going to take all of 2023 to let the steam out of the hot air balloon which is why most of my PUT options are for January 2024 expiry. All the data extrapolations from prior crashes generally take two years or so and the Fed isn’t even done hiking! My main concern has been that perhaps January 2024 was too early but that’s as far out as I could go when I bought the puts. I am hedging a little but I may double down if the Fed raises 75 or higher in December and buy more January ’24 puts.
For every business owner that is doing ‘fine’ now, they should seriously considering hedging in some way, shape or form, it will be different for every business but you can’t go wrong stock piling cash.
Zardoz
Zardoz
1 year ago
Reply to  MarkraD
It’s almost as if the data is being spun for political ends…
PapaDave
PapaDave
1 year ago
Discretionary spending (like Christmas gifts) will decline as the cost of basics (food, shelter and energy) go up.
Energy prices are set to go higher over the next year as demand continues to grow, while supply remains constrained.
OPEC is out of spare capacity. Russia’s production is nosediving. SPR releases are ending. US production is peaking. And no one has been making the necessary investments for almost a decade now in exploration, production, pipelines and refineries.
Diesel and fuel oil shortages are going to be interesting to watch over the next few months. How high will prices end up going?
Of course, there will be howls from many who will say that companies should be prevented from selling diesel to the highest bidder (who may be overseas). That’s like complaining that your neighbor should have accepted the $200k offer from the local bidder for his house, rather than the 500k bid from the foreigner. People and companies normally act in their own best interest.
Instead of complaining, you can participate in the profits by owning shares in the energy companies that are currently gushing profits and cash flow.
Zardoz
Zardoz
1 year ago
Reply to  PapaDave
Ask the folks in central Africa how that’s worked out for them.
PapaDave
PapaDave
1 year ago
Reply to  Zardoz
And what are you going to do about Central Africa? Complain?
And then what? Complain some more?
Or, you could head to Central Africa and save them all. Go ahead.
There is nothing I can do about other people’s problems. All I can so is look after myself and my family. I will leave it to you to solve the world’s problems.
Rbm
Rbm
1 year ago
Reply to  PapaDave
But what about fracking for American energy independence. Who all bought that load of crap.
PapaDave
PapaDave
1 year ago
Reply to  Rbm
We produce less than 12 Mbpd of oil and consume almost 20 Mbpd of oil. There was never independence.
Rbm
Rbm
1 year ago
Reply to  PapaDave
Agreed more of a comment on how its always sold to the masses as energy independence then the product is shipped out to highest bidder. Currently i hear china is getting a good chunk.
Billy
Billy
1 year ago
I just saw this:
Max Anderson:
“The US Treasury pumped $165 billion into the economy since the start of Oct, just as we head into midterms.
Fully canceling out the Fed’s $90 billion per month “QT”, and then some.
By a factor of nearly 2x.”
Billy
Billy
1 year ago
I always precook my peperoni. I’m also that guy soaking up the grease at the pizza place with my napkins.
8dots
8dots
1 year ago
Zeldin, if elected, will start drilling in upstate NY and allow pipelines to to NH and Mass and Maine. They have only 15 days of fuel left for the N.E.
generators. All our liquefied gas is exported to Europe.
Yooper
Yooper
1 year ago
Reply to  8dots
This is the biggest problem… If US companies take advantage of all that the US has that enabled their success, they also shouldn’t be allowed to sell off our natural resources overseas while hiking the prices locally because they can get 9x the revenue if they sell overseas.
Coming from PA where nat gas prices keep going up – why? Because the gas that’s being pulled out under our feet, with the environmental impacts, are being sold elsewhere for more profit. At least there should be an arrangement like Alaska has.
MarkraD
MarkraD
1 year ago
Reply to  8dots
To clarify a misconception, diesel/heating oil has 20 days supply in store, and that would be if refiners just stopped producing.
In the Northeast, it’s a week into November and not one day has it gotten below 50, it’s been this warm all week, demand isn’t high right now.
Jojo
Jojo
1 year ago
With the midterms tomorrow, here’s a more interesting article:
======
What It Means to Be a Republican Today
Evan McMullin’s lesson on what his former party now stands for—and what it can’t stand.
by William Saletan
October 28, 2022 5:30 am
The most interesting political race of 2022 isn’t between a Democrat and a Republican. It’s in Utah, where incumbent Republican Sen. Mike Lee faces independent challenger Evan McMullin. McMullin, a nearly lifelong Republican, is conservative on most issues, so Lee can’t beat him with the usual playbook—calling him woke or a tax-and-spender or a socialist. By neutralizing the GOP’s favorite lines of attack, McMullin has reduced the race to one crucial difference between the candidates: Lee’s complicity in Donald Trump’s schemes to undo the 2020 election.
Matt3
Matt3
1 year ago
Reply to  Jojo
McMullin will lose. He is a big war candidate. Republican just like Mitt Romney. Not worth much of anything.
Jojo
Jojo
1 year ago
Reply to  Matt3
What is a “big war candidate”? Is it better or worse than a small war candidate?
Zardoz
Zardoz
1 year ago
Reply to  Jojo

Republicans favor girthy candidates… it’s an effec of the obesity epidemic.

Matt3
Matt3
1 year ago
Reply to  Jojo
He’s from the Bill Kristol, Max Boot NeoCon group that used to be a major influence in the GOP. They are no longer relevant so they want to destroy a GOP that is focused on middle class and lower class working people. They liked a country club GOP that was for all foreign wars and was content to lose elections while allowing these incapable people to make a living as grifters.
RonJ
RonJ
1 year ago
Reply to  Jojo
“Lee’s complicity in Donald Trump’s schemes to undo the 2020 election.”
What about Google/Facebook/Twitter/MSM/FBI/Intelligence agencies/impeachments schemes to undo the 2020 election?
allegedly, if voters knew the truth about Hunter’s laptop, around 15% would not have voted for Biden. Trump was right to contest the election.
It was so corrupt, just like the Covid response by the public health agencies.
8dots
8dots
1 year ago
Many small communities in the flyover country have only one/or two sores : Dollar General & Dollar Tree. Dollar General kept it simple : what used to be $1 is now $2. A 2023 calendar used to be $1, now $3. One hundred pcs of Advil for $9, now 40 for $7.75. It’s about squeezing the poor. // DG weekly, in order to move higher there must be a close > Apr 18 high. Apr 18 low is support. DG is loaded for the next few weeks.
Avery
Avery
1 year ago
Reply to  8dots
Any town without a simple hardware store is a sad sack indeed.
LCP
LCP
1 year ago
So much common sense here and pretty good advice too! Thanks
HippyDippy
HippyDippy
1 year ago
Good to see you talking about the household budget that economics originally concerned itself with. Personally, I’m happy that people are possibly going to have to start thinking about their money. I’m tired of the mentality of people buying dumbphones for thousands of dollars and trading them in when the next model comes out. I had someone try and give me a 1500 dollar phone a few months ago. They thought I had a 50 dollar phone because I couldn’t afford one. When I turned it down, I got the sales pitch on all the things it could do that meant nothing to me. Like putting moustaches on pictures. What a waste of money. If the people were financially literate, we wouldn’t have the system we have now.
KidHorn
KidHorn
1 year ago
Reply to  HippyDippy
I have a neighbor who trades in his phone every year for a new one. He thought it was free because he didn’t have to pay for it. I explained to him they take the cost, divide it by 24, and add that to his monthly bill. He was completely surprised.
Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  KidHorn
Yes, Virginia, there are a lot of people in the world that are that stupid.
Zardoz
Zardoz
1 year ago
Reply to  HippyDippy
You’re awfully concerned with how other people spend their money. Maybe you should mind your own business.
KidHorn
KidHorn
1 year ago
I give my kids money, but I also like to have presents under the tree. I can’t imagine Christmas morning without present opening.
Tony Bennett
Tony Bennett
1 year ago
Our “leaders” in(action)
Who can forget Thanksgiving 2021 when Senator Elizabeth Warren (virtue signaling) called on Department of Justice to open an investigation on why poultry producers were charging high prices for turkeys.
Say, shouldn’t we have results by now ?? …………
Tony Bennett
Tony Bennett
1 year ago
Reply to  Tony Bennett
Oh, I should have added … this is the same Senator Warren who this year implored (multiple times) Jay Powell to back off on rate increases and let inflation run hot (or risk recession … wtf? … baked in long ago)
Tony Bennett
Tony Bennett
1 year ago
In time for the Holidays:
(Bloomberg) — In the most densely populated corner of the US, temperatures are about to drop after a stretch of unusually warm weather. And the signs of a winter crisis are already multiplying.
Heating oil delivered to New York is the priciest ever. Retailers in Connecticut are rationing it to prevent panic buying. New England’s stockpiles of diesel and heating oil — the same product, taxed differently — are a third of normal levels. Natural gas inventories are also below average. A Massachusetts-based utility is imploring President Joe Biden to prepare emergency measures to prevent a gas shortage.
“It’s going to be pretty bad,” said Marcus McGregor, head of commodities research at Conning Inc. “Diesel, heating oil and natural gas prices are through the roof. When you’re on a fixed salary, how does it impact your overall budget? It has to be bad.”
Tony Bennett
Tony Bennett
1 year ago
“BNPL vs Credit Card”
Just another cockroach to worry over.

Washington, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) published a report offering key insights on the Buy Now, Pay Later industry. The report,finds that industry grew rapidly during the pandemic, but borrowers may receive uneven disclosures and protections. The five firms surveyed in the report originated 180 million loans totaling over $24 billion in 2021, a near tenfold increase from 2019.

“Buy Now, Pay Later is a rapidly growing type of loan that serves as a close substitute for credit cards,” said CFPB Director Rohit Chopra. “We will be working to ensure that borrowers have similar protections, regardless of whether they use a credit card or a Buy Now, Pay Later loan.”

Buy Now, Pay Later is a form of interest-free credit that allows a consumer to fully purchase a product, and then pay back the loan over four installments, with the first installment typically being a down payment on the purchase. Most Buy Now, Pay Later loans range from $50 to $1,000, and are subject to late fees if a borrower misses a payment.

Buy Now, Pay Later rose to prominence in the past decade as an alternative form of credit for online retail purchases. The lending option has gained traction with consumers who seek the flexibility of being able to pay for goods and services over time, but who may have been leery of other credit products.

  • Debt accumulation and overextension: Buy Now, Pay Later is engineered to encourage consumers to purchase more and borrow more. As a result, borrowers can easily end up taking out several loans within a short time frame at multiple lenders or Buy Now, Pay Later debts may have effects on other debts. Because most Buy Now, Pay Later lenders do not currently furnish data to the major credit reporting companies, both Buy Now, Pay Later and other lenders are unaware of the borrower’s current liabilities when making a decision to originate new loans.
KidHorn
KidHorn
1 year ago
Reply to  Tony Bennett
Used to be called layaway. Put down maybe 5% for it to be held and afterwards if you didn’t pay, the store would keep the 5%.
Tony Bennett
Tony Bennett
1 year ago
Reply to  KidHorn
This is different. You get the product upfront.
Zardoz
Zardoz
1 year ago
Reply to  Tony Bennett
So it’s a credit card with extra steps.
People are dumb.
Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  Zardoz
Dumb people can’t speak.
These people are stupid.
But I get your drift.
HippyDippy
HippyDippy
1 year ago
Reply to  Tony Bennett
Yep. Paying the state half your earnings and being too lazy to pick up a book to teach yourself about finance is forcing the scammers to get even more creative since most people are as broke as a politician’s moral compass.
Jojo
Jojo
1 year ago
Reply to  Tony Bennett
An oldie but goodie:
========
SNL: Don’t Buy Stuff You Cannot Afford
Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  Tony Bennett
Buy Now — Skip Later?

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