August, 2020

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5 Expensive Marketing Tactics That Aren’t Worth the Money (& What to Do Instead)

Indigo Marketing Agency

Are These 5 Marketing Services Draining Your Budget Dry? Marketing for financial advisors can be frustrating because no one really tells you what works and what doesn’t. When I talk to advisors who are investing heavily in their marketing and not seeing results, I often find out they’re paying exorbitant prices for certain services. We’re talking: $3,950 a year on their website. $800 a month on SEO. $2,000 a month on radio ads. $6,000 per event for dinner seminars. $25,000 on webinar marketing.

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Socially Responsible Investing: Is It Also More Profitable?

Mr. Money Mustache

Since the Dawn of Mustachianism in 2011, the same question has come up over and over again: “MMM, I see your point that index fund investing is the best option. But when you buy the index, you’re getting oil companies, factory farm slaughterhouses and a million other dirty stories. How can I get the benefits of investing for early retirement without contributing to the decline of humanity?”.

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How Finance Students Need to Prepare as Independent Professionals in Post-COVID World

International College of Financial Planning

The repercussions of the lockdown caused by the coronavirus pandemic have been alarming to say the least. This period has allowed us all to delve deep within us and to acknowledge fears that haven’t surfaced for the longest of times. All of us had to stay away from other people, were asked not to visit our families and this gave us the opportunity to learn new things every day.

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How To Save Up For A House Down Payment

Clever Girl Finance

Purchasing a first home is a big financial step. The amount that you need when finding out how to save up for a house can seem daunting. Nonetheless, it’s not impossible. Homeownership can be one of the cornerstones of building wealth. But to ensure that it's a wealth-building tool and not a financial burden, you must be prepared. There are some financial obligations of your investment.

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Register Now: Sneak Peek Into Close Automation SkyStem Web Demo

Technology is rapidly changing the way accountants perform and manage month-end activities. Spreadsheets, email, and shared drives no longer have to slow us down. Join us as we present a "sneak peek" recorded demo of SkyStem's month-end close solution – ART. In under four weeks, your team can start reaping the benefits of month-end close automation by vastly reducing spreadsheets, cut down on reconciliation work, speed up the month-end close, and better manage your remote team.

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Silver Linings from the Trenches

AdvisorPR

8 ways to ignite the proactivity and positivity in your business, prospecting and service! We think that it is safe to say that what we are all witnessing around us is “unprecedented.” No one knows when we will see the light at the end of the tunnel, and the more you listen to the news the more it all starts to sound like “white noise.”. At Focus Partners, we have the privilege and pleasure of coaching and consulting some of the best advisors around the country.

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What’s Included in the Total Marketing Package (Video)

Indigo Marketing Agency

Our Total Marketing Package is designed to keep you in front of your network and capture the urgency your prospects and clients may be facing. We do that through the following methods: Setting up and optimizing your social media profiles Our top-rated search engine optimization (SEO) package Creating your email marketing engine Building your marketing calendar One custom article each month Posting to Facebook, LinkedIn, and Twitter three times per week Setting up your online appointment schedul

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The Sweet Spot

Mr. Money Mustache

“Success can get you to the top of a beautiful cliff, but then propel you right over the edge of it.” As a Mustachian, there’s a good chance that you are a bit of an overachiever. . Maybe you fought hard to get exceptional grades in school, or perhaps you have always dominated in your career or your Ultramarathon habit or your hobbies – or maybe all of the above. .

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The Best 401(k) Funds for Millennials and Why You Should Invest in a Mix Now

Yardley Wealth Management

The post The Best 401(k) Funds for Millennials and Why You Should Invest in a Mix Now appeared first on Yardley Wealth Management, LLC. The Best 401(k) Funds for Millennials and Why You Should Invest in a Mix Now. FINANCIAL PLANNING, INVESTMENTS. There’s an old saying that time is money. For millennials saving for retirement, time is on their side when it comes to making money with long-term investments in the stock market.

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7 Risk Assessment Blind Spots (and How to Beat Them)

Risk Management Guru

You’ve all been there, driving along knowing you can predictably change lanes with ease, when suddenly a car shows up in your blind spot. You swerve back to your lane and everyone in your car is startled to attention, wondering what happened and knowing you messed up. Or, you’re walking down the sidewalk, consumed by thoughts when you remember something back at the office.

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2024 Lending Outlook: Innovations and Evolutions in the Financial Sector

As we step into 2024, the lending landscape evolves rapidly with technology, regulations, and market dynamics driving change. For banks and financial institutions to stay competitive and meet the evolving needs of their customers, these drivers must be understood and engaged with. Lenders can anticipate significant transformation fueled by technological advancements, regulatory shifts, and changing consumer behaviors.

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Building Brand Trust in Our “New Normal”

AdvisorPR

From a global pandemic to seismic movements against social injustices, the vast and numerous headlines of 2020 have sent shockwaves across every aspect of daily life. In the financial industry, these catalysts have expedited many changes that were already in motion, from adopting new technologies to providing more inclusive holistic services that account for all aspects of life.

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Brown Advisory’s 2020 PRI Assessment Report

Brown Advisory

Brown Advisory’s 2020 PRI Assessment Report. ajackson. Tue, 08/04/2020 - 08:00. Brown Advisory has been a signatory to the PRI (Principles for Responsible Investment) since 2014. Each year, we complete a rigorous disclosure of our sustainable investing practices as part of our obligation as a signatory, and PRI in turn provides an evaluation of our practices and rates us relative to our peers in a variety of categories.

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How to Send Quick Video Messages With Loom (for Financial Advisors)

Indigo Marketing Agency

Send video messages with Loom for easy communication with clients. How many times has this happened to you? You get an email from a client saying they can’t locate a financial document in their web portal. No biggie. You know exactly where to find it. But as you begin to respond, you realize it’s taking longer than you thought to write out clear step-by-step instructions.

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How Much Time (and Energy) Do You Waste on Internet Passwords?

Indigo Marketing Agency

Picture this…you need to send a quick update to your email list. You go to log into your email marketing system, but you can’t remember the password. You try one password. Wrong. You try another password. Still wrong. . By this point you’re panicking. You don’t want to lock yourself out of your account, so you admit defeat and click the Forgot your password button.

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Banking on Loyalty: Holistic Financial Advice for Unparalleled Business Growth

Speaker: Joe Buhrmann, MBA, CFP®, CLU®, ChFC® Senior Financial Planning Practice Management Consultant eMoney Advisor

During an era of evolving consumer preferences, the banking sector is undergoing a profound shift. As customers continue to broaden their perspectives, banking professionals must support their customers' financial wellness by providing holistic financial advice that aligns with individual goals and circumstances. Without adapting, financial institutions will find that loyalty may crumble amid uncertainty.

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How To Choose A Winning Webinar Topic (For Financial Advisors)

Indigo Marketing Agency

Webinars for financial advisors are a great way to secure high conversion rates. So you’ve decided to create a webinar. Congratulations! Now the tough part—choosing your topic. After doing dozens of webinars myself and creating countless webinars for financial advisors, I’ve come to realize one thing. Your webinar attendance rate is only as strong as the topic you select.

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Webinars: The Secret to Increasing Your Conversion Rate

Indigo Marketing Agency

Webinar marketing for financial advisors is the key to unlocking high conversion rates. If you’ve spent any time on my website or reading my blogs, you know I really like webinars. Way back when I was working at one large marketing firm serving advisors, I ran a statistical analysis to see which efforts correlated most with new sales revenue. Guess what?

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The Importance of Your Personal Brand as an Advisor

AdvisorPR

Often financial advisors don’t consider themselves as a “brand.” But whether you’re at a small financial planning firm or a large multinational firm, the brand a consumer evaluates largely centers around you individually. Sure, you have a company or team and a purposeful mission. Your team can likely (hopefully) recite your key messages of what you do and why you’re better than a competitor to prospective clients.

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Community Foundations: Challenges And Solutions

Brown Advisory

Community Foundations: Challenges And Solutions ajackson Wed, 08/05/2020 - 14:42 DOWNLOAD PDF On the surface, endowments and foundations are all pursuing similar goals, such as preservation of capital and ensuring income to cover spending needs. But if you look deeper, you will see that there are many different types of foundations, and that each of them faces unique challenges.

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Navigating Financial Storms: Strategies for Building Resilient Balance Sheets

Speaker: Carolina Aponte - Owner and CEO, Caja Holdings LLC

In today's rapidly changing business environment, building a resilient balance sheet is crucial to the survival of any business. A resilient balance sheet allows a company to withstand financial shocks and adapt to changing market conditions. To achieve this, companies need to focus on key strategies such as maintaining adequate liquidity, managing debt levels, diversifying revenue streams, and prioritizing profitability over growth.

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Community Foundations: Challenges And Solutions

Brown Advisory

Community Foundations: Challenges And Solutions. ajackson. Wed, 08/05/2020 - 14:42. DOWNLOAD PDF. On the surface, endowments and foundations are all pursuing similar goals, such as preservation of capital and ensuring income to cover spending needs. But if you look deeper, you will see that there are many different types of foundations, and that each of them faces unique challenges.

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How to Invite Connections to Follow Your LinkedIn Company Page (Video)

Indigo Marketing Agency

You have probably gotten a few emails by now inviting you to follow a company’s LinkedIn page. It is a new feature that LinkedIn released recently. Today we’re going to teach you how to invite people to follow your LinkedIn company page! It’s a quick three-step process that only takes a few minutes and can get more exposure for your content on LinkedIn.