We use keywords because they help us to optimize our website online listings for search engines. By including relevant keywords in your content, we can improve your chances of ranking high in search engine results pages (SERPs) since the algorithm will better understand the page.
This, in turn, can lead to more traffic and customers for your business.
What are some of the ways we can use keywords?
There are many reasons to focus on keywords if you want to be found or reach out to your target audience. Here are some of the ways we can use keywords:
In your website content
Your website is the foundation of your online presence, so it’s essential to make sure that your content is keyword-rich.
This means including relevant keywords in your page titles, headings, and throughout the body of your text.
In your blog posts
Your blog posts are where you share your expertise and insights on your industry.
By including relevant keywords in your blog posts, you can improve your chances of people actually seeing your content since it will come up in search engine results when they type in those keywords.
In your social media updates
More and more people are starting to use social media as a way to find information about products and services.
Including relevant keywords in your social media updates can improve your chances of people seeing your content and clicking through to your website.
In your product descriptions
Your product does a specific thing and solves a specific problem for your customer.
In order to make sure that your product is being found by people who are actually looking for it, you need to include relevant keywords in your product descriptions.
In your pay-per-click (PPC) ads
Keywords are also used to create targeted ad campaigns.
We can more effectively reach our target audience by targeting ads to users who have searched for specific keywords.
In your online profiles
Anywhere you or your business has an online presence, it’s essential to include relevant keywords.
This includes your business profiles on social media, directories, and review sites.
What are some tips for choosing the right keywords?
There are a few things to keep in mind when you’re choosing keywords to target.
Here are some tips:
Make sure the keyword is relevant to your business
The first and most important thing to consider is whether or not the keyword is actually relevant to your business.
There’s no point in targeting a keyword that no one is searching for, and that won’t result in any customers.
Make sure the keyword is popular enough to be worth targeting
The second thing to consider is how popular the keyword actually is.
You can target low-volume keywords if you feel it’s best for your business, but you’ll need to have a content publishing plan to ensure you bring in enough traffic to impact your bottom line.
Make sure the keyword is specific enough
The third thing to consider is how specific the keyword is.
If you’re targeting a general keyword, ranking high in search results might be difficult since there’s much competition.
But if you target a long-tail keyword, you’ll have a better chance of ranking high since there’s less competition, and you’ll be more likely to reach your ideal customers.
Make sure the keyword is relevant to your location
If you have a brick-and-mortar business, you don’t want to target keywords that do well nationally but not well in your geographic location.
Make sure to target keywords that are relevant to your location.
When should you use keywords?
In this digital age, every piece of content that could be found by Google or the search engine of a specific platform, such as Amazon, should be keyword-rich.
Every time you create a new blog post, social media update, product listing, or anything else, you should think about which keywords would be most beneficial to target.
How often should you use keywords?
There’s no magic number for how often you should be using keywords.
But as a general rule, you should try to use them as often as possible without sacrificing the quality of your content.
If you’re able to incorporate relevant keywords naturally into your content, that’s ideal.
But if you find that you have to force them in, it’s probably best to back off and focus on creating quality content instead.
Additional articles on this topic
What Are Primary and Secondary Keywords in SEO
