Kitces & Carl Ep 90: Standing Out On Social Media By Finding The ‘Minimum Viable Audience’
Nerd's Eye View
JULY 14, 2022
In recent years, many financial advisors have turned to social media as a marketing tool to connect with prospective clients. Its ease of use and potential to reach large audiences have made it a very attractive channel to generate potential leads. But as a highly competitive venue with an excess of information, personal finance personalities, trends, and products, social media is rife with individuals all vying for everyone’s attention.
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